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Brand ads

Ruggable ads: what it runs, and the ad that lasts

What Ruggable runs on Facebook and Instagram, where those ads send shoppers, and the ad it has kept running longest.

All Ruggable ads in Meta's Ad Library
live Meta ads
Over 930

live Meta ads

carousel ads
51%

carousel ads

median age of a live ad
14 days

median age of a live ad

land on a collection page
86%

land on a collection page

Ruggable's longest-running live ad

Liberty: A Proper Classic, Newly Arrived

“Liberty’s quintessential florals and heritage prints now appear on washable one-piece rugs.”

5 live ads carry the same words.

153 days live · Image · New or launch hook

See it in Meta's Ad Library

What the numbers say

Ruggable's longest-running live ad has run 153 days: an image ad with a new or launch hook. Across the account, 86% of live ads send shoppers to a collection page. Bold claim hooks lead 39% of its ads. Its most-used opening line appears on 93 live ads.

The opening lines it repeats

The first line of the ad copy, grouped, with how many live ads use it.

  1. “Designed to handle life beautifully—our machine-washable rugs make cleanup easy and stress-free.”

    93 ads

  2. “Jonathan Adler's NEW rug collection is here. Playful patterns, rich color, made machine-washable.”

    72 ads

  3. “Meet Easy Care Wool. Real wool that fits real life: naturally forgiving, effortless to keep, and made to be lived on.”

    60 ads

  4. “Snag that rug you want at up to 25% off while you can. This Flash Sale is gonna go fast. Save while you can!”

    47 ads

  5. “Hosting season is almost here. Get your floors guest-ready with up to 25% off rugs built for a full house. Don't wait.”

    41 ads

  6. “Meet our new plush neutrals. Thick, soft, washable, and built for every busy room in the house.”

    40 ads

How the ads open, and what they pitch

Each ad's opening is read as a hook type, and its pitch as an angle.

Hook type

  • Bold claim

    361 ads · 39%

  • New or launch

    234 ads · 25%

  • Offer first

    143 ads · 15%

  • Question

    53 ads · 6%

  • Product showcase

    50 ads · 5%

  • Curiosity

    40 ads · 4%

Angle

  • Convenience

    215 ads · 23%

  • Quality or craft

    201 ads · 21%

  • Transformation

    191 ads · 20%

  • Identity

    182 ads · 19%

  • Problem and fix

    67 ads · 7%

  • Price or value

    27 ads · 3%

Where the ads land

The pages with the most live ads pointing at them.

  1. ruggable.com/collections/sale

    Collection page · 165 ads

  2. ruggable.com/collections/best-sellers

    Collection page · 154 ads

  3. ruggable.com/collections/plush-all-in-one-rugs

    Collection page · 74 ads

  4. ruggable.com

    Homepage · 73 ads

  5. ruggable.com/collections/jonathan-adler

    Collection page · 72 ads

  6. ruggable.com/collections/wool-rugs

    Collection page · 49 ads

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Frequently asked questions

How many Facebook ads is Ruggable running?
Over 930 live Meta ads, counted across Facebook and Instagram. 51% are carousels, 46% are videos, 3% are images. Half of its live ads started in the last 14 days.
What is Ruggable's longest-running ad?
An image ad that has run 153 days. It opens: “Liberty’s quintessential florals and heritage prints now appear on washable one-piece rugs.”
Where do Ruggable's ads send shoppers?
Mostly to collection pages (86%) and homepages (8%). The page with the most live ads is ruggable.com/collections/sale, linked from 165 of them.

Keep exploring

Ruggable is not affiliated with Replo.

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