Christmas 2026
Christmas ads 2026: what brands are running
Brands sell the gift, not the discount: 27% of the 427 brands running holiday ads offer a percent off, and most send shoppers to a collection or one product.
Meta ads from 427 online brands that started September 1 through October 28, 2026, with the headlines, offers and pages behind them.
- brands running holiday adsSeptember 1 to October 28
- 427
- holiday ads liveat the October 28 refresh
- 9,008
- of brands offer a percent off56% in Black Friday ads
- 27%
- of last year's holiday ads started after October 28Peak: week of December 8
- 96%
The offers: gifts first, discounts second
27% of brands put a percent off in their holiday ads. On Black Friday it is 56%.
- Percent off · 974 live ads · last year 35 brands115 brands
- Gift set or bundle · 828 live ads · last year 12 brands96 brands
- Free gift · 377 live ads · last year 14 brands61 brands
- Free shipping · 617 live ads · last year 14 brands53 brands
- Gift guide · 365 live ads · last year 9 brands33 brands
- Stocking stuffers · 165 live ads · last year 5 brands31 brands
- Shipping deadline · 49 live ads · last year 9 brands12 brands
How many of the 427 brands use each offer at least once. A brand can use several. Last year's count is of 97 brands over the whole season.
- Beauty & Fitness · 3,705 live ads155 brands
- Apparel · 1,495 live ads65 brands
- Home & Garden · 1,591 live ads65 brands
- Food & Drink · 657 live ads45 brands
- Health · 198 live ads24 brands
- Toys & Hobbies · 389 live ads9 brands
- Gifts & Special Events · 52 live ads7 brands
- Travel · 59 live ads6 brands
How many brands in each store category run holiday ads, and their live ads. Counts only: no share on this page comes from a group under 20 brands.
Only 24% of brands say Christmas, Xmas or Santa by name; the rest say "the holidays". Shipping deadlines barely show yet: 12 brands so far, against 9 over all of last season. Expect them in December.
8 Christmas ads worth learning from
Each quote is from a live ad, read in full, with a link to it in Meta's Ad Library. We quote text and never copy the image or video.
quip · Gift guide · since Oct 24
“The quip Gift Guide”
“quip is the gift that keeps on giving: a whiter smile, a brighter countertop, and a reason to think of you with every brush”
Names the routine as the gift, so a toothbrush reads as a thoughtful gift.
Lands on: Collection pageSee it in Meta Ad LibraryBoll & Branch · Gift guide · since Oct 19
“Magic In Every Moment”
“For the host who has it all, give the one thing they didn't think to ask for: something soft, comforting, and unexpected. Explore our Gift Guide.”
Talks to the buyer's problem, the host who has everything, before naming a product.
Lands on: Collection pageSee it in Meta Ad LibraryFaherty · Gift guide · since Oct 22
“Cozy Gifts for Everyone”
“Gift shopping gets a lot easier when everything feels this good. Our Holiday Gift Guide has something for him, her, and the whole crew.”
One line covers him, her and the whole crew, then hands off to the guide.
Lands on: Collection pageSee it in Meta Ad LibraryTatcha · Gift set or bundle · since Oct 21
“Bestselling Gift Set”
“Our most popular gift set is back for the holidays. Share nourishing moisture for day and night with our AM/PM Moisture Duo.”
Brings back a set people already bought, which skips the case for a new product.
Lands on: Product pageSee it in Meta Ad LibraryPaula's Choice · Percent off · since Oct 1
“Build Your Own Holiday Kit”
“Customize your holiday kit: Pick 3 for 20% off, Pick 4 for 25%, or Pick 5 for 30% and a free tote.”
Spells out every tier, so picking a fifth item for 30% off feels like the obvious move.
Lands on: a build-your-own kit pageSee it in Meta Ad LibraryGlossier · Free gift · since Oct 26
“Merry Little Gifts”
“Give the gift of Glossier. Shop holiday favorites, plus a free gift with qualifying orders.”
A free gift with purchase keeps the full price and still gives a reason to buy now.
Lands on: Collection pageSee it in Meta Ad LibraryNative · Free gift · since Oct 16
“Early Bird: Up to 30% Off”
“Mix, match, and save up to 30% sitewide on holiday favorites. Plus, get free gifts at $45 and $65 during the Early Bird Sale.”
Stacks a sitewide percent with two free-gift thresholds that push the basket past $45.
Lands on: Collection pageSee it in Meta Ad LibraryPura Vida · Stocking stuffers · since Oct 20
“Stocking stuffers, sorted. Pura Vida style packs come with 3+ bracelets for just $10”
Says the job, stocking stuffers, and the price, $10, in nine words.
Lands on: Collection pageSee it in Meta Ad Library
Where holiday ads send shoppers
46% of brands send holiday ads to a collection and 37% to one product. Only 8% use the homepage.
quip
Gift guide · Collection page
A dated gift guide that opens on stocking stuffers, the cheapest way in.
Boll & Branch
Gift guide · Collection page
The whole catalog behind a gift-guide banner, with filters by recipient.
Faherty
Gift guide · Collection page
Two buttons, him or her, then four price tiers from under $100 up.
Capri Blue
Gift guide · Collection page
Shop by recipient, then by price under $25, $50 and $75.
Otherland
Gift guide · Collection page
Recipient and price tiles right under the hero: the bestie, the host, under $25.
- Collection page186 brands
- Product page150 brands
- Homepage33 brands
- Offer page27 brands
- Signup page4 brands
- Listicle3 brands
- Quiz2 brands
408 brands whose ad pages we have captured, each counted at the page type most of its holiday ads open. 30% mostly land on a page whose address names gifts, the holidays or Christmas.
- Holiday: collection page46%
- Black Friday: collection page33%
- Holiday: product page37%
- Black Friday: product page16%
- Holiday: offer page7%
- Black Friday: offer page20%
Brands whose ad pages we have captured: 408 with holiday ads, 64 with Black Friday ads, same weeks.
A sale needs a page built for the offer; a gift needs a page sorted by who it is for. See the Black Friday ads report for the sale side, and where DTC brands send ad traffic the rest of the year.
Most holiday ads are still to come
Last year 96% of the season's holiday ads started after October 28. The busiest week was the week of December 8, with 470 new ads.
- Week of Oct 1346
- Week of Oct 2055
- Week of Oct 2791
- Week of Nov 3147
- Week of Nov 10107
- Week of Nov 17322
- Week of Nov 24277
- Week of Dec 1345
- Week of Dec 8470
- Week of Dec 15201
- Week of Dec 22170
2,078 holiday ads from 97 brands, 2025, by start week. Our library tracked fewer brands then, so compare the shape, not the totals.
- Week of Aug 3160
- Week of Sep 7287
- Week of Sep 14493
- Week of Sep 21456
- Week of Sep 281,442
- Week of Oct 51,253
- Week of Oct 122,650
- Week of Oct 192,544
- Week of Oct 26657
Ads that started September 1 through October 28. The latest week is partial.
Find the holiday ads your competitors run
Replo searches live Meta ads across brands, longest-running first, and names the offer, hook and landing page behind each one.
Replo reads four brands' live Meta ads and grades each one. Name your competitors and it reads theirs.
Ad research runs in Claude and ChatGPT through the Replo plugin today, and is in early access inside Replo.
How we count
An ad counts when its text names Christmas, Xmas, Santa, Hanukkah, the holidays, stocking stuffers, a gift guide or gifts for someone, or when our ad reader tags its offer for the holidays. Ads that name Black Friday, Cyber Monday, Labor Day, Halloween or Prime Day are left out; Black Friday ads have their own report. This year's numbers cover ads that started September 1 through October 28, 2026, the last full refresh of our library. Last year's cover Sep 1 through Dec 28, 2025.
We count named brands and drop marketplaces and platforms. No share on this page comes from a group under 20 brands. Ads appear as quoted text with a link to Meta's Ad Library; we never copy an ad's image or video. Landing page images are our own captures.
Run one of these brands and want an ad removed? Email us and we'll take it down. Brands shown are not affiliated with Replo.
