16 real pages
B2B landing page examples
B2B landing page examples: 16 demo and contact-sales pages, captured on desktop and phone, with what each does well.
The sales or demo pages of 12 of the same 20 companies, plus four B2B software companies that sell through demos; every page captured by us. Ranked by checks passed, out of five, then by the shorter page on a phone.
The usual miss
Only 5 of 16 pages open with three fields or fewer; four ask for eight or more.
Rare but useful
Only Figma and Miro offer a free start on the page for visitors not ready to talk.
The five checks
Form up top
A form field shows on the first phone screen.
Call explained
The page says what the call covers, such as a demo, pricing or plan fit.
Proof on the page
Logos, ratings, customer quotes or results appear on the page.
Light first step
The form's first step asks for three fields or fewer.
Free option
The page offers a free start for visitors not ready to talk.
#1 · Global HR
Deel
4 of 5 checks2 phone screens longWhat it does well
A three-field form leads straight to picking a date for a 30-minute demo.
- Form up top
- Call explained
- Proof on the page
- Light first step
Misses: free option
#2 · Work management
monday.com
3 of 5 checks4 phone screens longWhat it does well
The whole form fits the first screen, with what the call covers below it.
- Form up top
- Call explained
- Proof on the page
Misses: light first step, free option
#3 · Work management
Asana
3 of 5 checks4 phone screens longWhat it does well
Says a rep replies within a business day and lists what the call covers.
- Form up top
- Call explained
- Proof on the page
Misses: light first step, free option
#4 · Revenue intelligence
Gong
3 of 5 checks4 phone screens longWhat it does well
One work email field starts the booking, with ratings and logos below.
- Form up top
- Proof on the page
- Light first step
Misses: call explained, free option
#5 · Developer platform
Vercel
3 of 5 checks4 phone screens longWhat it does well
Customer results sit beside the form, so proof and the ask share a screen.
- Form up top
- Call explained
- Proof on the page
Misses: light first step, free option
#6 · Whiteboard
Miro
3 of 5 checks6 phone screens longWhat it does well
Lists three things the call covers, with customer logos right under them.
- Call explained
- Proof on the page
- Free option
Misses: form up top, light first step
#7 · Design
Figma
3 of 5 checks6 phone screens longWhat it does well
Says what the call covers, with a free sign-up further down the page.
- Call explained
- Proof on the page
- Free option
Misses: form up top, light first step
#8 · Workspace
Notion
2 of 5 checks1 phone screens longWhat it does well
A single question, your work email, is the whole first step.
- Form up top
- Light first step
Misses: call explained, proof on the page, free option
#9 · Payments
Stripe
2 of 5 checks1 phone screens longWhat it does well
The first step asks only for a work email and a country.
- Form up top
- Light first step
Misses: call explained, proof on the page, free option
#10 · HR and payroll
Rippling
2 of 5 checks1 phone screens longWhat it does well
Star ratings from two review sites sit right under the form.
- Form up top
- Proof on the page
Misses: call explained, light first step, free option
#11 · Project tracking
Linear
2 of 5 checks2 phone screens longWhat it does well
Three short bullets say what the call covers, above a four-field form.
- Form up top
- Call explained
Misses: proof on the page, light first step, free option
#12 · CRM
Attio
2 of 5 checks3 phone screens longWhat it does well
The form starts on the first phone screen, under a one-line pitch.
- Form up top
- Proof on the page
Misses: call explained, light first step, free option
#13 · CRM and marketing
HubSpot
2 of 5 checks4 phone screens longWhat it does well
Review-site badges sit above a demo form that starts with one email field.
- Proof on the page
- Light first step
Misses: form up top, call explained, free option
#14 · Team chat
Slack
2 of 5 checks5 phone screens longWhat it does well
A direct phone line to a sales rep sits right above the form.
- Call explained
- Proof on the page
Misses: form up top, light first step, free option
#15 · Sales data
Clay
1 of 5 checks1 phone screens longWhat it does well
The whole page fits about one phone screen, with the form near the top.
- Form up top
Misses: call explained, proof on the page, light first step, free option
#16 · Database apps
Airtable
1 of 5 checks4 phone screens longWhat it does well
Three customer results with numbers sit above the contact form.
- Proof on the page
Misses: form up top, call explained, light first step, free option
Build it, then learn what converts
B2B demo page questions
- What is a B2B landing page?
- It is the page a business software company sends buyers to so they book a demo or talk to sales. Most are a short pitch, proof and a form, and the form decides how many buyers finish.
- How long should a demo request form be?
- Short at first. Deel, Gong and HubSpot open with three fields or fewer and ask the rest later. Half the pages here ask for six or more fields before a buyer can send anything.
- How do I build a B2B landing page like these?
- Click Build a page like this on any example. Replo opens with a prompt for that layout, ready for your product and sales process, and publishes it on your own domain.
