20 real pages
SaaS homepage examples
Twenty SaaS homepages as a visitor first sees them, on desktop and phone, with what each does well.
20 widely used software companies across 19 product categories, chosen before any page was scored; every page is the company's own live page, captured by us. Ranked by checks passed, out of five, then by the shorter page on a phone.
The usual miss
9 of the 20 homepages show no proof in the first phone screen. Logos sit one scroll down.
What the top pages share
Miro and Ramp put the button, the product and proof on one phone screen, under a short headline.
The five checks
Short headline
The headline is eight words or fewer.
Start button
A sign-up or demo button sits in the first phone screen.
Product shown
The first phone screen shows the product itself.
Proof up top
Logos, ratings or a usage count show in the first phone screen.
Free start
The first phone screen says you can start free.
#1 · Whiteboard
Miro
5 of 5 checks12 phone screens longWhat it does well
The board itself fills the first phone screen, right under a no-credit-card button.
- Short headline
- Start button
- Product shown
- Proof up top
- Free start
#2 · Spend management
Ramp
5 of 5 checks17 phone screens longWhat it does well
A live payments counter sits above the headline as proof before any scroll.
- Short headline
- Start button
- Product shown
- Proof up top
- Free start
#3 · Workspace
Notion
4 of 5 checks5 phone screens longWhat it does well
Two buttons and a row of customer logos fit on the first phone screen.
- Short headline
- Start button
- Proof up top
- Free start
Misses: product shown
#4 · Email marketing
Mailchimp
4 of 5 checks9 phone screens longWhat it does well
Star ratings from review sites sit right under the trial button.
- Short headline
- Start button
- Proof up top
- Free start
Misses: product shown
#5 · Automation
Zapier
4 of 5 checks13 phone screens longWhat it does well
Two free start buttons, email or Google, so visitors skip the signup form.
- Short headline
- Start button
- Proof up top
- Free start
Misses: product shown
#6 · Team chat
Slack
4 of 5 checks14 phone screens longWhat it does well
The app window shows a real channel right under the logos.
- Short headline
- Start button
- Product shown
- Proof up top
Misses: free start
#7 · Sales data
Clay
4 of 5 checks15 phone screens longWhat it does well
A customer count and logos sit right under the trial and demo buttons.
- Short headline
- Start button
- Proof up top
- Free start
Misses: product shown
#8 · File storage
Dropbox
4 of 5 checks15 phone screens longWhat it does well
The file browser is the hero image, so visitors see the product first.
- Short headline
- Start button
- Product shown
- Free start
Misses: proof up top
#9 · Video messaging
Loom
4 of 5 checks18 phone screens longWhat it does well
One button to start free, with a recorded video playing just below.
- Short headline
- Start button
- Product shown
- Free start
Misses: proof up top
#10 · Scheduling
Calendly
4 of 5 checks22 phone screens longWhat it does well
Sign up with Google or Microsoft in one tap, with no form.
- Short headline
- Start button
- Product shown
- Free start
Misses: proof up top
#11 · Developer platform
Vercel
3 of 5 checks8 phone screens longWhat it does well
A two-word headline and a single deploy button, then customer logos.
- Short headline
- Start button
- Proof up top
Misses: product shown, free start
#12 · Design
Canva
3 of 5 checks9 phone screens longWhat it does well
The headline asks a question, and the button answers it: start designing.
- Short headline
- Start button
- Product shown
Misses: proof up top, free start
#13 · Database apps
Airtable
3 of 5 checks10 phone screens longWhat it does well
A free start button and a demo button, stacked at full width on phones.
- Start button
- Proof up top
- Free start
Misses: short headline, product shown
#14 · Work management
Asana
3 of 5 checks11 phone screens longWhat it does well
The signup form is the hero: Google, Microsoft or work email.
- Short headline
- Start button
- Product shown
Misses: proof up top, free start
#15 · Customer service
Intercom
3 of 5 checks13 phone screens longWhat it does well
A review count and a 14-day free trial line sit above the fold.
- Start button
- Proof up top
- Free start
Misses: short headline, product shown
#16 · CRM
Attio
3 of 5 checks19 phone screens longWhat it does well
The demo form asks for one field, a work email, and nothing else.
- Short headline
- Start button
- Product shown
Misses: proof up top, free start
#17 · Payments
Stripe
3 of 5 checks25 phone screens longWhat it does well
A live payments ticker and big-name logos prove scale on the first screen.
- Short headline
- Start button
- Proof up top
Misses: product shown, free start
#18 · Project tracking
Linear
2 of 5 checks7 phone screens longWhat it does well
The product fills the hero on a dark page, with no stock imagery.
- Short headline
- Product shown
Misses: start button, proof up top, free start
#19 · CRM and marketing
HubSpot
2 of 5 checks11 phone screens longWhat it does well
Demo and free start buttons sit side by side, so both buyers find theirs.
- Start button
- Free start
Misses: short headline, product shown, proof up top
#20 · Design
Figma
2 of 5 checks12 phone screens longWhat it does well
Real designs made in the product fill the first desktop screen.
- Short headline
- Product shown
Misses: start button, proof up top, free start
Build it, then learn what converts
Homepage questions
- What should a SaaS homepage show first?
- A headline that says what the product gets done, one button to start, the product itself and a reason to trust it. Miro and Ramp fit all four on the first phone screen.
- How long should a SaaS homepage be?
- On a phone, the 20 homepages here run from about 5 to 25 screens. Length matters less than the first screen: visitors who don't see a reason to stay never reach the rest.
- How do I build a SaaS homepage like these?
- Click Build a page like this on any example. Replo opens with a prompt for that layout, ready for your product, pricing and brand, and publishes it on your own domain.
