18 real pages
SaaS pricing page examples
Pricing page examples from 18 software companies, captured on desktop and phone, with what each does well.
20 widely used software companies across 19 product categories, chosen before any page was scored; every page is the company's own live page, captured by us. Ranked by checks passed, out of five, then by the shorter page on a phone.
Common to nearly all
16 of 18 pages show a price or free plan on the first phone screen.
The usual miss
6 of 18 pages mark no plan as the one to pick, which leaves visitors comparing columns.
The five checks
Price up top
A price or free plan shows in the first phone screen.
Billing choice
Monthly and yearly prices are both shown or one switch away.
One plan picked
One plan is marked popular or recommended.
Questions answered
The page answers common billing questions.
Full comparison
A table compares every plan feature by feature.
#1 · Database apps
Airtable
5 of 5 checks7 phone screens longWhat it does well
One plan is flagged most popular, with the monthly price shown next to yearly.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#2 · CRM and marketing
HubSpot
5 of 5 checks8 phone screens longWhat it does well
Each plan shows the yearly saving and a monthly or yearly switch per card.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#3 · Design
Canva
5 of 5 checks9 phone screens longWhat it does well
A free plan at US$0 leads, with a yearly switch that names the saving.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#4 · Sales data
Clay
5 of 5 checks9 phone screens longWhat it does well
Each plan shows its credits as a picker, so the price fits your usage.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#5 · Video messaging
Loom
5 of 5 checks12 phone screens longWhat it does well
A team-size field updates every plan's price before you pick one.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#6 · Scheduling
Calendly
5 of 5 checks14 phone screens longWhat it does well
The popular plan is set apart in a dark card with its own button.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#7 · File storage
Dropbox
5 of 5 checks14 phone screens longWhat it does well
A help-me-choose button sits above the plans for undecided visitors.
- Price up top
- Billing choice
- One plan picked
- Questions answered
- Full comparison
#8 · Workspace
Notion
4 of 5 checks7 phone screens longWhat it does well
Customer logos sit right under the headline, above the plan cards.
- Price up top
- Billing choice
- One plan picked
- Questions answered
Misses: full comparison
#9 · Team chat
Slack
4 of 5 checks9 phone screens longWhat it does well
Crossed-out prices show the current discount on every paid plan.
- Price up top
- One plan picked
- Questions answered
- Full comparison
Misses: billing choice
#10 · Whiteboard
Miro
4 of 5 checks12 phone screens longWhat it does well
A free plan with a start-for-free button leads the row of plans.
- Price up top
- Billing choice
- Questions answered
- Full comparison
Misses: one plan picked
#11 · Work management
Asana
4 of 5 checks13 phone screens longWhat it does well
A free Personal plan sits first, next to the paid plans.
- Price up top
- Billing choice
- Questions answered
- Full comparison
Misses: one plan picked
#12 · Email marketing
Mailchimp
4 of 5 checks15 phone screens longWhat it does well
A contact-count picker prices the plan to your list size up front.
- Price up top
- One plan picked
- Questions answered
- Full comparison
Misses: billing choice
#13 · CRM
Attio
4 of 5 checks20 phone screens longWhat it does well
The headline promises a plan for every stage, then shows $0 to start.
- Price up top
- Billing choice
- One plan picked
- Questions answered
Misses: full comparison
#14 · Customer service
Intercom
3 of 5 checks9 phone screens longWhat it does well
Plan price and per-outcome price sit together, so the full cost is clear.
- Price up top
- Billing choice
- Questions answered
Misses: one plan picked, full comparison
#15 · Automation
Zapier
3 of 5 checks13 phone screens longWhat it does well
A note about the new pricing model sits right under the headline.
- Billing choice
- Questions answered
- Full comparison
Misses: price up top, one plan picked
#16 · Design
Figma
3 of 5 checks18 phone screens longWhat it does well
Plan seats are priced one by one, so teams pay only for who edits.
- Billing choice
- Questions answered
- Full comparison
Misses: price up top, one plan picked
#17 · Developer platform
Vercel
3 of 5 checks23 phone screens longWhat it does well
Three plans, with a $0 hobby plan for personal projects.
- Price up top
- One plan picked
- Questions answered
Misses: billing choice, full comparison
#18 · Project tracking
Linear
1 of 5 checks9 phone screens longWhat it does well
Four plans in one row on a dark page, with limits listed under each.
- Price up top
Misses: billing choice, one plan picked, questions answered, full comparison
Build it, then learn what converts
Pricing page questions
- What makes a good SaaS pricing page?
- Prices on the first screen, monthly and yearly prices, one plan marked as the one most teams pick, a full comparison table and answers to billing questions. Seven of the 18 pages here do all five.
- Should a pricing page show a free plan?
- Every one of the 18 companies here offers a free plan or free trial on its pricing page. For self-serve software it has become the default entry point.
- How do I build a pricing page like these?
- Click Build a page like this on any example. Replo opens with a prompt for that layout, ready for your plans and prices, and publishes it on your own domain.
