16 real pages
Product launch page examples
Product launch page examples: how 16 software companies introduce a new product, on desktop and phone.
One page per new product from 16 of the same 20 companies, each the company's own launch page; every page captured by us. Ranked by checks passed, out of five, then by the shorter page on a phone.
The usual miss
Only Ramp shows proof on the first phone screen of its launch page.
Common to nearly all
15 of 16 pages put a try, sign-up or demo button on the first phone screen.
The five checks
Short headline
The headline is eight words or fewer.
Start button
A try, sign-up or demo button sits in the first phone screen.
Product shown
The first phone screen shows the new product itself.
Proof up top
Logos, ratings or a usage count show in the first phone screen.
Launch named
A label or banner names the new product or says it's new.
#1 · Whiteboard
Miro
4 of 5 checks11 phone screens longWhat it does well
A banner names the launch, and the canvas shows under two buttons.
- Short headline
- Start button
- Product shown
- Launch named
Misses: proof up top
#2 · Workspace
Notion
4 of 5 checks12 phone screens longWhat it does well
Free and iOS download buttons sit right under a two-word headline.
- Short headline
- Start button
- Product shown
- Launch named
Misses: proof up top
#3 · Design
Canva
4 of 5 checks12 phone screens longWhat it does well
A launch video plays under the product name, with one try button.
- Short headline
- Start button
- Product shown
- Launch named
Misses: proof up top
#4 · Project tracking
Linear
4 of 5 checks12 phone screens longWhat it does well
An Introducing label names the launch, with the app on a phone.
- Short headline
- Start button
- Product shown
- Launch named
Misses: proof up top
#5 · Spend management
Ramp
4 of 5 checks18 phone screens longWhat it does well
An email field and start button sit above a finance-team count and logos.
- Short headline
- Start button
- Proof up top
- Launch named
Misses: product shown
#6 · File storage
Dropbox
3 of 5 checks4 phone screens longWhat it does well
One sentence says what it does, then a single try button.
- Short headline
- Start button
- Launch named
Misses: product shown, proof up top
#7 · Sales data
Clay
3 of 5 checks6 phone screens longWhat it does well
The product name is the headline, with sign-up and demo buttons right below.
- Short headline
- Start button
- Launch named
Misses: product shown, proof up top
#8 · Developer platform
Vercel
3 of 5 checks9 phone screens longWhat it does well
The page opens on the prompt box itself, so visitors start by typing.
- Short headline
- Start button
- Product shown
Misses: proof up top, launch named
#9 · CRM
Attio
3 of 5 checks10 phone screens longWhat it does well
A sample question and answer show the product before any button.
- Short headline
- Product shown
- Launch named
Misses: start button, proof up top
#10 · Work management
Asana
3 of 5 checks12 phone screens longWhat it does well
A product label and a workflow screenshot sit under the two buttons.
- Start button
- Product shown
- Launch named
Misses: short headline, proof up top
#11 · Automation
Zapier
3 of 5 checks13 phone screens longWhat it does well
Three buttons let visitors start free, browse templates or check pricing.
- Short headline
- Start button
- Launch named
Misses: product shown, proof up top
#12 · Team chat
Slack
3 of 5 checks13 phone screens longWhat it does well
A short video of the product plays right under the two buttons.
- Short headline
- Start button
- Product shown
Misses: proof up top, launch named
#13 · Video messaging
Loom
3 of 5 checks17 phone screens longWhat it does well
The headline says what happens when you hit record, then a free try button.
- Short headline
- Start button
- Launch named
Misses: product shown, proof up top
#14 · CRM and marketing
HubSpot
3 of 5 checks18 phone screens longWhat it does well
A product label sits above the headline, with one demo button below.
- Short headline
- Start button
- Launch named
Misses: product shown, proof up top
#15 · Customer service
Intercom
3 of 5 checks30 phone screens longWhat it does well
A banner names the new version, above trial and demo buttons.
- Short headline
- Start button
- Launch named
Misses: product shown, proof up top
#16 · Database apps
Airtable
1 of 5 checks10 phone screens longWhat it does well
Try and demo buttons sit side by side under the headline.
- Start button
Misses: short headline, product shown, proof up top, launch named
Build it, then learn what converts
Launch page questions
- What should a product launch page include?
- The product's name, a short headline on what it does, one button to try it and the product itself on screen. Ramp, Canva, Miro, Notion and Linear do four of five checks here.
- Is a launch page the same as a waitlist page?
- Close. A waitlist page collects emails before the product opens; a launch page lets visitors start right away. Ramp's page works like both: one email field, then a start-free button.
- How do I build a launch page like these?
- Click Build a page like this on any example. Replo opens with a prompt for that layout, ready for your product and brand, and publishes it on your own domain the same day.
