Email marketing
Back in stock email examples from real stores
A back in stock email tells shoppers a sold-out product is available again; here are 8 real ones and what each says.
- real back in stock emails from 8 stores, each linked to its archive copy
- 8
real back in stock emails from 8 stores, each linked to its archive copy
Our count of the emails below - make an offer: money off, a gift or a bundle
- 1 of 8
make an offer: money off, a gift or a bundle
Our count of the emails below - were sent with Klaviyo, per the archive
- 6 of 8
were sent with Klaviyo, per the archive
Our count of the emails below
How a back in stock alert works
Timing from Klaviyo. Every example below sits under the step it fits.
Name what's back
The moment stock returns
The exact product, color or size, and its price.
Prove it sells out
In the same email
How fast it went last time, and reviews that say why.
Tell the story
For a limited batch
Why this batch is special: the maker, the cause, the press.
Say exactly what came back
The reader wants one thing: is my product back? These answer it by name.
01 · Name what's back
1. Attaquer
Sells cycling clothing
Subject line
“OrbKnit™ Balaclava Back in Stock”
Offer
None
Layout
The balaclava, both colors restocked with Shop now each, then four ways to wear it.
Sent with
Klaviyo
Archived
Really Good Emails, 2026
Why it works: It names the exact colors that came back, Anthracite and Black/White, so a waiting buyer knows theirs is there.
See the full email
01 · Name what's back
2. Tarta Gelatina
Sells bath mats
Subject line
“Back on the bathroom floor 🚿”
Offer
None
Layout
Bathmats are back!, the four designs by name with prices, then Shop the restock.
Sent with
Klaviyo
Archived
Really Good Emails, 2026
Why it works: Four products, four names, one price each, and a line of humor: “Mostly for your feet.”
See the full email
01 · Name what's back
3. Caraway
Sells cookware
Subject line
“BACK IN STOCK: Mixing Bowls 🥣”
Offer
None
Layout
Back in stock, but not for long, the bowls, one line of why, then a perfect pairing.
Sent with
Klaviyo
Archived
Really Good Emails, 2026
Why it works: “They sold out in days the first time.” Then it pairs the bowls with the bakeware set, which raises the order.
See the full email
Prove it will sell out again
Real scarcity: sold-out counts, batch numbers and sizes running low.
02 · Prove it sells out
4. Moment
Sells phone camera lenses
Subject line
“The SuperTele 240mm is back”
Offer
None
Layout
Back in stock, the lens, how fast it sold out, then three five-star reviews.
Sent with
Sendlane
Archived
Really Good Emails, 2026
Why it works: “Our new bestselling lens sold out in less than a week – but batch 2 has arrived.” Reviews below say why.
See the full email
02 · Prove it sells out
5. Algae Cooking Club
Sells cooking oil
Subject line
“BACK IN STOCK: Chili Infused Oil”
Offer
None
Layout
A “sold out 2x” banner, Back in stock, what it tastes like, then a customer review.
Sent with
Klaviyo
Archived
Really Good Emails, 2026
Why it works: The banner proves demand in three words, and the chef collaboration and a verified review do the selling.
See the full email
02 · Prove it sells out
6. Phlur
Sells fragrance
Subject line
“Our 6x Sold-Out Viral Fragrance”
Offer
10% off a first order with a code
Layout
The Vanilla Skin range with an award badge, Good enough to eat, then three products.
Sent with
Klaviyo
Archived
Really Good Emails, 2025
Why it works: The subject line is the proof: sold out six times. A first-order code catches readers who never bought.
See the full email
02 · Prove it sells out
7. Arc'teryx
Sells outdoor clothing
Subject line
“Bestsellers, back in stock”
Offer
None
Layout
Back in stock, one sentence, Shop women's and Shop men's, then the jackets and footwear.
Sent with
Salesforce Marketing Cloud
Archived
Really Good Emails, 2026
Why it works: “Grab yours while the size run holds.” For clothing the scarce thing is your size, and it says so.
See the full email
Turn the restock into a story
For a limited run, the restock is news in itself.
03 · Tell the story
8. Flamingo Estate
Sells pantry goods and candles
Subject line
“BACK IN STOCK: Pamela Anderson’s Pickles”
Offer
None; proceeds go to a horse charity
Layout
Everything's coming up roses, the limited harvest, its flavors, the charity, then press quotes.
Sent with
Klaviyo
Archived
Really Good Emails, 2025
Why it works: A restock with a story: a limited batch of a family recipe, a charity, and quotes from the press.
See the full email
Subject lines from these emails
Five name the product in the subject line, three of them in capitals.
“OrbKnit™ Balaclava Back in Stock”
Attaquer
“Back on the bathroom floor 🚿”
Tarta Gelatina
“BACK IN STOCK: Mixing Bowls 🥣”
Caraway
“The SuperTele 240mm is back”
Moment
“BACK IN STOCK: Chili Infused Oil”
Algae Cooking Club
“Our 6x Sold-Out Viral Fragrance”
Phlur
“Bestsellers, back in stock”
Arc'teryx
“BACK IN STOCK: Pamela Anderson’s Pickles”
Flamingo Estate
Need more? The free email subject line generator writes them from patterns like these, and the email template generator drafts the body.
What the best restock emails share
The product name in the subject
A waiting shopper scans the inbox for one name; most of these give it.
Real numbers, not countdowns
Sold out in under a week, sold out 2x, sold out 6x.
Name the variant
Attaquer names both colors that returned; Arc'teryx warns the size run is going.
A second product to add
Caraway pairs its bowls with bakeware, which lifts the order.
Build the page your restock email opens
Most restock traffic arrives in a burst. The page has to sell the product fast, then catch shoppers when it sells out again.
The product, ready to buy
Variant picker, price and add to cart at the top.
A notify-me form for next time
When it sells out again, the same page takes waitlist signups.
Proof it's worth the wait
Reviews and the sold-out count, like Moment's and Phlur's emails.
Replo doesn't send email; your email app does. Replo builds the page, and with Klaviyo connected it drafts the emails for you to review and send.
Draft your restock email and its page
With Klaviyo connected, Replo drafts the back in stock email for you to send, and builds the restock page it links to.
More email examples from real stores
Email marketing for online stores
The six flows to run first, and which app to send from.
Abandoned cart emails
Twelve real cart emails and the three-email sequence they fit.
Welcome emails
Eight real welcome emails and the three-email series they fit.
Post-purchase emails
Eight real emails stores send after an order, from delivery to refill.
Win-back emails
Eight real win-back emails, from a reminder to a last goodbye.
Browse abandonment emails
Eight real emails to shoppers who viewed a product and left.
Email subject line generator
Free subject lines modeled on real store emails.
Frequently asked questions
- How do back in stock emails work?
- A shopper signs up on a sold-out product page, usually with a Notify me button. When stock returns, the email app sends the alert to everyone waiting. Klaviyo says these flows work best without time delays.
- Is a back in stock email a flow or a campaign?
- Either. A flow alerts only the people who asked about that product. A campaign announces the restock to your whole list. Several emails above, like Arc'teryx's, read as campaigns; the archive doesn't say which each was.
- Can a back in stock alert go out more than once?
- Yes, in batches. Klaviyo can send to a few subscribers at a time based on inventory, so a small restock doesn't email more people than it can serve. It can't check whether the item sold out again before a follow-up.
- Does Replo send back in stock emails?
- No. Replo doesn't send email or track your inventory. With Klaviyo connected, Replo drafts the restock email for you to send, and builds the product page with its notify-me form.
