Etsy shop ideas that sell, and what you keep
Short answer
Personalized jewelry, candles, stickers, digital printables, wall art and pet accessories are the Etsy shop ideas that keep selling. Choose one you can make well at volume. Etsy takes about 9.5% of each sale plus 45 cents, so price for that, and open your own store once buyers come back.
Etsy shop ideas, with what you keep
What Etsy takes on one sale at a typical price for each idea, and whether brands also advertise it off Etsy.
Etsy's own help page: 6.5% of every order goes to Etsy, shipping included, before payment processing.
Personalized jewelry
Name necklaces and birthstone rings sell as gifts all year.
- On a $38 sale
- $33.94 kept
- Off Etsy
- 20 jewelry brands advertise
Soy candles
Scent lines people reorder, sold singly and as gift sets.
- On a $28 sale
- $24.89 kept
- Off Etsy
- 35 home decor brands advertise
Stickers
Cheap to make, light to ship, easy to bundle into packs.
- On a $6 sale
- $4.98 kept
- Off Etsy
- Under 20 brands advertise it
Digital planners and printables
Sell the same file again and again with nothing to ship.
- On a $12 sale
- $10.41 kept
- Off Etsy
- Under 20 brands advertise it
Wall art prints
Print on demand, so there's no stock until someone orders.
- On a $30 sale
- $26.70 kept
- Off Etsy
- 35 home decor brands advertise
Pet bandanas and tags
Personalized with the pet's name, which justifies a higher price.
- On a $22 sale
- $19.46 kept
- Off Etsy
- Over 50 pet brands advertise
Embroidered sweatshirts
Custom names and dates turn a blank sweatshirt into a gift.
- On a $45 sale
- $40.27 kept
- Off Etsy
- Over 180 clothing brands advertise
Ceramic mugs
Handmade or printed mugs sell as gifts and in matching sets.
- On a $32 sale
- $28.51 kept
- Off Etsy
- 42 kitchen and dining brands advertise
Keep more of each sale on your own store
On a $30 order, Etsy keeps $3.30 and card processing on your own store costs $1.17. Send repeat buyers to your store and keep the difference.
Replo starts from your brand: paste your site link under Set up Branding, then pick the product to build around.
Bring your Etsy shop link, and Replo builds the store on your brand with checkout, so repeat buyers order from you.
The prompt Replo starts from
I sell [product] on Etsy at [shop link]. Build my own store with my best sellers, my reviews and a thank-you offer for repeat buyers.
Frequently asked questions
- What sells best on Etsy?
- Personalized gifts, jewelry, home decor, stickers and digital downloads. They share three things: buyers want something made for them, they're easy to ship or need no shipping, and they make good gifts, so they sell beyond the holidays.
- How much does Etsy take from a $100 sale?
- About $9.95: a 6.5% transaction fee, 3% plus 25 cents for payment processing and the 20-cent listing fee. Offsite Ads add 15% on sales they bring in, or 12% once you pass $10,000 a year.
- Can I sell on Etsy and my own site?
- Yes. Many sellers keep Etsy for new buyers and send repeat buyers to their own store, where card processing is the only per-sale fee. Replo builds that store on your brand with checkout included.
