Pet products to sell, from the brands advertising now
Short answer
The pet products to sell online that crowd ads most are fresh and human-grade dog food, then gear, functional treats, supplements and litter. A new brand does best with one product that fixes one problem, a first-order discount and a free gift, because nearly every pet brand advertising today opens with both.
- Brands advertising
- Over 50
- Live Meta ads
- Over 9,200
- Typical discount
- 26% off
What over 50 pet brands sell
Every pet brand running Meta ads in Replo's ad library right now, grouped by what it sells.
Fresh and human-grade food
16 brands
Sundays, Spot and Tango, Just Food For Dogs, Smalls. The biggest group: fresh, air-dried or human-grade meals sold by subscription.
Leashes, harnesses and gear
9 brands
Ruffwear, The Foggy Dog, Zee.Dog, Springland. Design-led gear shoppers buy as a set, often with a free add-on.
Treats, chews and broths
4 brands
Cat Years, Benebone, Brutus Bone Broth, Pawp Water. One functional treat with one job, like hydration or dental care.
Supplements
4 brands
Dog is Human, Zesty Paws, Spirited Paw, Dasuquin. A daily chew for one problem, sold on a product page full of reviews.
Litter and litter boxes
4 brands
Prettylitter, Catalyst Pet, Modkat, Whisker. A repeat purchase every month, so the first order carries the deepest offer.
Toys and training
4 brands
Woof, Lambwolf Collective, Pupford, Furbo. Toys that solve a behavior problem, shown working on video.
Beds, crates and cat furniture
4 brands
Diggs, Laylo, Play Pet Brands. Higher prices, so pages lean on design photos and guarantees.
Bowls and feeders
2 brands
Petlibro, Fluff Trough
Grooming and cleanup
2 brands
PurePath
Clothing
2 brands
Little Beast, Puppia
Open with a discount and a free gift
The offers the 23 biggest pet advertisers ran in the last month. Most ran several at once.
A discount
23 of 23
A free gift
20 of 23
A bundle
12 of 23
Free shipping
8 of 23
A trial or first meal
6 of 23
Subscribe and save
5 of 23
Pages pet brands send their ads to
Dog is Human
Daily multivitamin chew
Product page
One product, one problem, and the review count right under the name.
Sundays
Air-dried dog food
Homepage
The first-box discount sits in the top bar, and the button starts a quiz.
Woof
Treat-dispensing toy
Collection page
The headline names the problem the toy solves: a dog stuck indoors.
Prettylitter
Health-monitoring cat litter
Homepage
A first-order discount plus free toys, stated twice above the fold.
Start a pet business another way
Build the store for your pet brand
Replo starts from your brand: paste your site link under Set up Branding, then pick the product to build around.
Describe your product and who it's for, and Replo builds the store on your brand with the first-order offer pet shoppers expect.
The prompt Replo starts from
I'm starting a pet brand selling [product] for [dogs or cats] with [problem it solves]. Build my store: a homepage that names the problem in one line, a product page with reviews and FAQs, and a first-order offer with a free gift.
Frequently asked questions
- What pet products sell best online?
- Food sells most: 16 of the 51 pet brands advertising in Replo's ad library sell fresh, air-dried or human-grade food. Gear, functional treats, supplements and litter follow. Each is a repeat purchase or a gift, which is why brands can keep paying for ads.
- Is a pet supplies business profitable?
- It can be, when customers reorder. Food, treats, supplements and litter run out every month, so brands sell them by subscription and spend more to win the first order. Every one of the 23 largest pet advertisers ran a discount in the last month.
- What is the easiest pet product to start with?
- A treat or chew you can make in small batches, or a print-on-demand accessory like a bandana or tag. Both need little stock. Food and supplements need labeling and safety rules your state and the FDA set, so check those before your first sale.
