Mailchimp vs Klaviyo for an online store
The short answer
At 5,000 contacts both cost $100 a month on the plan with full flows. Klaviyo is cheaper at 1,000 ($30 a month vs $45 a month); Mailchimp at 10,000 ($135 a month vs $150 a month). Mailchimp counts unsubscribed contacts, Klaviyo doesn't, so a list with many unsubscribes costs more on Mailchimp.
What each costs as your list grows
Monthly list prices, billed monthly, on each app's plan with full automated flows.
Mailchimp
Standard
- Free plan
- Free up to 250 contacts and 500 emails a month, with no automated flows
- 1,000 contacts
- $45 a month
- 5,000 contacts
- $100 a month
- 10,000 contacts
- $135 a month
- Emails included
- 12 a month per contact
- Who counts
- Subscribed, unsubscribed and non-subscribed contacts all count toward the limit
Klaviyo
Email
- Free plan
- Free up to 250 active profiles and 500 emails a month
- 1,000 contacts
- $30 a month
- 5,000 contacts
- $100 a month
- 10,000 contacts
- $150 a month
- Emails included
- 10 a month per active profile
- Who counts
- Active profiles: anyone you can market to; suppressed and opted-out profiles don't count
Mailchimp's Essentials plan costs less ($75 a month at 5,000) but caps a flow at 4 steps. Prices from each app's pricing page; we recheck them every month.
The two prices meet at 5,000 contacts: Klaviyo is cheaper below it, Mailchimp above it.
Flows, text messages and support
What a store uses every day, from each app's own pricing and comparison pages.
Mailchimp
Standard
- Automated flows
- Up to 200 flows
- Text messages
- SMS is an add-on
- Deliverability claim
- Mailchimp says over 99% of its emails are delivered
- Help moving
- Personalized onboarding for your first 90 days on Standard and Premium
- Support
- 24/7 email and chat support on Standard
Klaviyo
Email
- Automated flows
- Campaigns and flows on every plan, free included
- Text messages
- SMS is an add-on on paid plans
- Deliverability claim
- No delivery rate claimed on its comparison page
- Help moving
- A step-by-step guide and a one-time contact sync from Mailchimp; templates and flows are rebuilt
- Support
- Email support for the first 60 days on the free plan
Delivery rates are each vendor's own figure. Inbox placement depends on your domain setup and list, more than on the app.
Who should pick which
Both send email and run store flows. The difference is your list size and what's on it.
Best for lists past 5,000 contacts
Mailchimp
$135 a month at 10,000 contacts with up to 200 flows and 24/7 chat support.
Where it loses: unsubscribed and non-subscribed contacts count, so archive them or pay for them.
Best for stores under 5,000 contacts
Klaviyo
$30 a month at 1,000 profiles, with flows even on the free plan.
Where it loses: it's $150 a month at 10,000 profiles, and email support ends after 60 days on the free plan.
Where Replo fits
Keep your sender, build what it links to
Whichever app sends your email, Replo builds the page each campaign links to, on your brand. With Klaviyo connected, it writes the email too and saves it as a draft.
- A page for each campaign
- Email drafts saved in Klaviyo
- Klaviyo signup forms on your site
- Sending stays in your email app
Connect Klaviyo in Replo, then ask it to write a campaign and build the page it links to.
Frequently asked questions
- Is Mailchimp cheaper than Klaviyo?
- Only for bigger lists. On the plans with full flows, Mailchimp is $45 a month at 1,000 contacts against Klaviyo's $30 a month, the same $100 a month at 5,000, and $135 a month against $150 a month at 10,000. Mailchimp also bills unsubscribed contacts.
- Which is better for an online store?
- Klaviyo, for most stores. It reads orders and browsing from your store for its flows and runs on 84 of the 100 brands that run the most Meta ads in our email and SMS app ranking. Mailchimp suits a store that also sends a newsletter and has a big list.
- Does Mailchimp charge for unsubscribed contacts?
- Yes. Mailchimp's help center says subscribed, unsubscribed and non-subscribed contacts all count toward your plan's limit; only cleaned contacts don't. Klaviyo counts active profiles, anyone you can market to, so opted-out profiles don't count.
- How do I move from Mailchimp to Klaviyo?
- Klaviyo offers a one-time contact sync and a step-by-step guide; templates and automations are rebuilt in Klaviyo. Set up SPF, DKIM and DMARC for your sending domain first, then rebuild your welcome and abandoned cart flows before you switch campaigns over.
- What about Omnisend?
- Omnisend's Standard plan is $81 a month at 5,000 contacts, under both. See Omnisend vs Klaviyo, or all Klaviyo alternatives priced at 1,000, 5,000 and 10,000 contacts.
- Does Replo replace Mailchimp or Klaviyo?
- No. Replo doesn't send email. It builds the page each campaign links to, on your brand. With Klaviyo connected, it also writes the email and saves it as a draft in Klaviyo for you to review and send.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.
