Omnisend vs Klaviyo for an online store
The short answer
Omnisend costs less at every size here: $20 a month vs $30 a month at 1,000 contacts, $81 a month vs $100 a month at 5,000 and $132 a month vs $150 a month at 10,000. It adds web push and 24/7 support. Klaviyo's store data goes deeper, which Omnisend's own comparison concedes.
What each costs as your list grows
Monthly list prices, billed monthly. Omnisend Pro adds text messages and unlimited emails.
Omnisend
Standard
- Free plan
- Free up to 250 contacts and 500 emails a month
- 1,000 contacts
- $20 a month
- 5,000 contacts
- $81 a month
- 10,000 contacts
- $132 a month
- Emails included
- 12 a month per contact
- Text messages
- Not on Standard
Omnisend
Pro
- Free plan
- Free up to 250 contacts and 500 emails a month
- 1,000 contacts
- $59 a month, for up to 2,500
- 5,000 contacts
- $90 a month
- 10,000 contacts
- $150 a month
- Emails included
- Unlimited, fair use
- Text messages
- From $0.007 a message
Klaviyo
Email
- Free plan
- Free up to 250 active profiles and 500 emails a month
- 1,000 contacts
- $30 a month
- 5,000 contacts
- $100 a month
- 10,000 contacts
- $150 a month
- Emails included
- 10 a month per active profile
- Text messages
- SMS is an add-on on paid plans
Omnisend's page shows a 30% discount for paying three months upfront; these are its monthly prices. We recheck every price monthly.
Omnisend Standard is under Klaviyo at every size; Pro, with text messages, matches Klaviyo at 10,000.
Store sync, push, support and moving
The differences after price, from each app's pricing page and Omnisend's own comparison.
Omnisend
- Store data
- Omnisend's own comparison says Klaviyo's Shopify sync goes deeper, with shipment updates and partial fulfillments
- Push
- Web push on every plan, unlimited on paid plans
- Deliverability
- Omnisend's own comparison says neither is better: deliverability depends on your sending reputation and content
- Help moving
- Free migration in up to 5 days: automations, forms, segments and templates
- Support
- 24/7 support on every plan
Klaviyo
- Store data
- Deeper sync, with shipment updates and partial fulfillments
- Push
- Mobile app push
- Deliverability
- No delivery rate claimed
- Help moving
- Exports profiles and templates; flows are rebuilt
- Support
- Email support for the first 60 days on the free plan
Omnisend's comparison is its own and says so; we quote only what it concedes or what both pricing pages show.
Who should pick which
Both are built for stores. Pick by your list size, channels and how much data you use.
Best for store flows on a budget
Omnisend
$81 a month at 5,000 contacts with web push, 24/7 support and a free move.
Where it loses: text messages need Pro, and its store sync is shallower than Klaviyo's.
Best for segments built on store data
Klaviyo
Segments built on store orders, on 84 of the top 100 Meta advertisers.
Where it loses: it's $100 a month at 5,000 contacts, and text messages are an add-on.
Where Replo fits
Keep your sender, build what it links to
Whichever app sends your email, Replo builds the page each campaign links to, on your brand. With Klaviyo connected, it writes the email too and saves it as a draft.
- A page for each campaign
- Email drafts saved in Klaviyo
- Klaviyo signup forms on your site
- Sending stays in your email app
Connect Klaviyo in Replo, then ask it to write a campaign and build the page it links to.
Frequently asked questions
- Is Omnisend cheaper than Klaviyo?
- Yes, at every list size we checked. Omnisend's Standard plan is $20 a month at 1,000 contacts, $81 a month at 5,000 and $132 a month at 10,000, billed monthly. Klaviyo's Email plan is $30 a month, $100 a month and $150 a month.
- Which has better deliverability?
- Neither, by any public measure. Omnisend's own comparison says deliverability depends on your sending reputation and content, and Klaviyo's pricing page claims no delivery rate. Set up SPF, DKIM and DMARC, warm up a new domain slowly and send to people who engage.
- Can Omnisend move my Klaviyo account?
- Yes. Omnisend offers free migration in up to 5 days, moving your automations, forms, segments and templates, per its pricing page. Check each flow after the move, since Klaviyo doesn't export flows as they are.
- Does Omnisend do text messages?
- Yes, on the Pro plan, which is $90 a month at 5,000 contacts, with US texts from $0.007 each. Klaviyo sells text messages as an add-on on its paid plans. Both bill each text on top of the plan.
- What about Mailchimp?
- Mailchimp's Standard plan is $100 a month at 5,000 contacts, the same as Klaviyo and more than Omnisend. See Mailchimp vs Klaviyo, or all Klaviyo alternatives at three list sizes.
- Does Replo work with Omnisend?
- Replo builds the page any campaign links to, so it works next to Omnisend: paste the page's link into your email. Writing emails and saving them as drafts works with Klaviyo today. Replo doesn't send email.
We read every price from the vendor's own pricing page and recheck them. Spot one that changed? Send us a correction.
