Brand ads
The best ads, ranked by how long brands keep running them
A brand pays for every day an ad runs, so the ads it keeps for months are the ones that sell. These are the 25 longest-running live Meta ads in our library, one per brand, with the page each one opens and why it works.
- longest-running ad (Outdoor Voices)
- 1,134 days
longest-running ad (Outdoor Voices)
- age of the typical live ad
- 20 days
age of the typical live ad
- oldest ad at the median brand
- 118 days
oldest ad at the median brand
- brands with 100+ live ads ranked
- 534
brands with 100+ live ads ranked
These ads have run 17 to 57 times longer than a typical ad
Days each ad had run, against the 20 days of a typical live ad from the same 534 brands.
1. Outdoor Voices
1,134 days
2. Leesa
942 days
3. Baebrow
643 days
4. Loopy
565 days
5. Meller
547 days
6. Blissy
546 days
7. Helix
481 days
8. Reef
477 days
9. Portland Leather Goods
476 days
10. Uproot Clean
441 days
11. Aarke
425 days
12. Medicube
421 days
13. BrüMate
398 days
14. Evermill
391 days
15. Timeless Skin Care
386 days
16. Bubbl'r
386 days
17. Ölend
374 days
18. Vuori
373 days
19. Mooncat
373 days
20. Koatji
372 days
21. Béquet Confections
368 days
22. Machete
363 days
23. Truvani
358 days
24. Oh Snap
351 days
25. Needed
349 days
Typical live ad
20 days
What the ads brands keep have in common
Three patterns across all 25.
They sell without a discount
22 of the 25 mention no discount in their copy. A claim, a review or a product feature outlasts a sale.
They open the thing they show
15 of the 25 land on the product or collection the ad pictures, not a generic homepage.
They fix the words and rotate the picture
Meller runs the same copy on 57 live ads and Béquet on 17. The text stays; the picture under it changes.
The 25 longest-running ads, ranked
Each ad's words as it runs, the first phone screen of the page it opens, and what to copy from it.
#1 · 1,134 days
Outdoor Voices
Carousel · Lands on a collection page · 54× the brand’s typical live ad
RecFleece Snap Jacket
“We believe that Doing Things (moving your body and having fun with friends) is the surest way to a happy and healthy life.”
Why it works
The copy isn't about a product at all. It's the brand's belief, written as one sentence, so nothing in it can go out of date. The jacket in the headline could be any piece in the catalog, and the ad has run for over three years while the typical Outdoor Voices ad lasts three weeks. One thing has aged: the jacket link now drops shoppers on the full collection instead of the jacket. A belief can carry an ad for years; check that its link still opens what it shows.
See the ad in Meta’s Ad LibraryOpens outdoorvoices.com/products/w-recfleece-snap-jacket · over 120 live ads from Outdoor Voices
#2 · 942 days
Leesa
Carousel · Lands on a store finder · 2.2× the brand’s typical live ad
Find a showroom near you!
“Find Leesa at a Take N Go showroom near you!”
Why it works
The biggest reason people don't buy a mattress online is that they can't lie on it first. This ad answers that and nothing else: it sends people to a store. The page, “Feel the difference in-store”, has a map of showrooms. Leesa keeps its ads longer than most brands, and this one has still run twice as long as its typical ad. The page now leads with West Elm and Pottery Barn while the ad names Take N Go, so the store names need a refresh. An ad that removes the main objection can run for years.
See the ad in Meta’s Ad LibraryOpens leesa.com/pages/try-in-store · over 110 live ads from Leesa
#3 · 643 days
Baebrow
Video · Lands on a product page · 4.7× the brand’s typical live ad
“Why spend more when you can have stunning brows for less? BAEBROW Henna ensures 4 weeks of brow perfection, saving you daily makeup expenses. ⭐ Invest in beauty that lasts. ✨”
Why it works
It sells a cosmetic as a way to save money: one henna tint lasts four weeks, so it replaces the brow pencil you buy again and again. That is a price argument with no discount in it, which is why it never expires. The video is a woman holding the box, filmed like a friend's recommendation. The page opens on a short pitch for brows and offers 20% off for taking a shade quiz, because picking the color is the next worry. If your product replaces a daily habit, sell the math.
See the ad in Meta’s Ad LibraryOpens baebrow.com/pages/allcaps · over 130 live ads from Baebrow
#4 · 565 days
Loopy
Video · Lands on a collection page · 7.4× the brand’s typical live ad
Blush Checkered & Blue Stripes
“Say hello to Blush Checkered & Blue Stripes! 👋🩷🩵”
Why it works
The ad names two case designs, but the link goes to Newest Releases, a page that changes every time Loopy drops a print. So the ad never goes out of date: the video shows one summer pattern, and the page always opens on whatever is new, under a device picker that answers a case buyer's first question. Fourteen live ads carry these same words, so Loopy swaps the video and keeps the copy. If you sell a range that keeps changing, point your evergreen ad at a page that updates itself.
See the ad in Meta’s Ad LibraryOpens loopycases.com/collections/newest-releases · over 140 live ads from Loopy
#5 · 547 days
Meller
Carousel · Lands on a product page · 2.5× the brand’s typical live ad
High quality eyewear
“🌱 Sustainable collections 🌎 Worldwide shipping 📸 Tag us #meller 👩💻 Shop online”
Why it works
Four short lines that fit under any pair of sunglasses Meller makes, which is why 57 live ads carry exactly these words. The copy does almost nothing on purpose: the photo, a close-up of the frames on a face, is the ad. The lines it keeps answer the questions a shopper has about a brand they don't know yet: is it responsibly made, will it ship to me, do real people wear it. The product page shows the $65 pair and a buy one, get one free code. For a visual product at an impulse price, let the picture sell.
See the ad in Meta’s Ad LibraryOpens mellerbrand.com/products/karam-gold-olive · over 350 live ads from Meller
#6 · 546 days
Blissy
Image · Lands on a listicle · 91× the brand’s typical live ad
BUY NOW For 55% Off!
“🚨 LAST CHANCE TO GET 55% OFF! SALE EXTENDED THROUGH THIS WEEK ONLY!🚨 Why are women buying 5 of these 100% Mulberry silk pillowcases? Because they’re the must-have gift of the year, and now they're 55% OFF!…”
Why it works
Half of Blissy's live ads are under a week old; this one has outlasted them all. The ad does one job, the discount, and hands the argument to the page: a listicle titled “What makes Blissy the most popular pillowcase in the world?” that walks through the reasons and cites over 232,000 five-star reviews. That split is worth copying. The deadline is not: a “this week only” sale that has run for a year and a half is the kind of urgency claim regulators look at.
See the ad in Meta’s Ad LibraryOpens in.blissy.co/reasons · over 560 live ads from Blissy
#7 · 481 days
Helix
Carousel · Lands on a store finder · 4.4× the brand’s typical live ad
Find a showroom near you!
“Shop Helix at a Mattress Depot showroom!”
Why it works
Two of the top ten here are mattress brands sending people to a store. Helix's link is tagged for retargeting, so it reaches people who already looked at a mattress online and didn't buy. The page is a store finder, and when there's no showroom nearby it asks for a name and email to hear when one opens, so the click still produces a lead. If your product is one people want to try in person, follow your website visitors with the nearest place to try it.
See the ad in Meta’s Ad LibraryOpens helixsleep.com/pages/showroom-partners · over 540 live ads from Helix
#8 · 477 days
Reef
Carousel · Lands on a collection page · 14× the brand’s typical live ad
Reef Cushion Sage
“Experience unmatched comfort with every step. Our new shoes are equipped with REEF’s signature cushioning and support, ensuring your feet stay happy all day.”
Why it works
One claim, comfort, which is the reason people buy Reef in the first place. The carousel shows several shoes, and the click lands on the All Shoes page rather than one product, so the page is as broad as the ad. The word “new” stopped being true months ago; the comfort claim never did. Build the ad you plan to keep on the reason customers buy from you, and put the launch news in ads you expect to switch off.
See the ad in Meta’s Ad LibraryOpens reef.com/collections/shoes · 570 live ads from Reef
#9 · 476 days
Portland Leather Goods
Carousel · Lands on a homepage · 6.3× the brand’s typical live ad
Leather Snap Journal
“With Over 315,000 FIVE-STAR Reviews, Fans Are Raving About Portland Leather Goods.”
Why it works
The whole ad is one sentence of proof, and proof fits any product the carousel shows. The homepage then picks up whatever sale is running. One thing to fix: the homepage now says over 660,000 five-star reviews, more than twice the 315,000 the ad still quotes. A review count is the most durable line an ad can carry, as long as someone updates it. An ad that undersells your own proof is leaving its best argument on the table.
See the ad in Meta’s Ad LibraryOpens portlandleathergoods.com · over 610 live ads from Portland Leather Goods
#10 · 441 days
Uproot Clean
Video · Lands on a listicle · 11× the brand’s typical live ad
The #1 Pet Hair/Lint/Dust Cleaner
“Revitalize your beloved spaces with this MIRACLE tool! The Uproot Cleaner doesn't just clean, it transforms, effortlessly removing hair that vacuums simply overlook – guaranteed.…”
Why it works
It names the tool every pet owner already has, the vacuum, and claims to get the hair it leaves behind, backed by a guarantee. The click opens a listicle styled as an article, “5 Reasons Why This Groundbreaking New Cleaning Tool Is a Must Have”, which makes the case before showing a price. Twelve live ads carry the same copy. Position your product against the thing your buyer already owns, and let a reasons page do the explaining the ad has no room for.
See the ad in Meta’s Ad LibraryOpens uprootclean.com/pages/pet-hair-remover-c006-l2-2 · over 690 live ads from Uproot Clean
#11 · 425 days
Aarke
Carousel · Lands on a collection page · 1.9× the brand’s typical live ad
Aarke Coffee Maker Matte Black
“Meet Aarke Coffee System – A grinder and brewer in perfect sync, connected by a single cord for precision brewing.”
Why it works
It sells two products as one system and gives one concrete reason they belong together: a single cord that lets the grinder measure beans for the brewer. The coffee collection page puts the $400 brewer and the $400 grinder side by side, each with its own add to cart button. Aarke already keeps its ads long, half of them past 220 days, and this one runs about twice that. When two products work together, show the connection and land where both are one tap away.
See the ad in Meta’s Ad LibraryOpens aarke.us/collections/coffee-system · over 120 live ads from Aarke
#12 · 421 days
Medicube
Video · Lands on a product page · 18× the brand’s typical live ad
“guess my skin is made of glass now..😮💨💥 the Viral Collagen Night Wrapping Mask from @medicube_global_official is a game-changer.…”
Why it works
This reads like a creator's post, not an ad, and the video uses a format people watch for fun: the slow peel of a mask, titled “If glass skin had a sound”. “Glass skin” is the phrase Korean skincare shoppers already use for the result they want, so the ad speaks their words. The click opens the mask's own product page with its reviews. Borrow the words your category already uses, and a format people would watch even if it weren't selling anything.
See the ad in Meta’s Ad LibraryOpens medicube.us/products/collagen-night-wrapping-mask · over 550 live ads from Medicube
#13 · 398 days
BrüMate
Carousel · Lands on a collection page · 31× the brand’s typical live ad
DON’T MISS OUT
“Over 30K ⭐⭐⭐⭐⭐ reviews. Colors go fast, so grab your leakproof Era before it sells out.”
Why it works
Two kinds of proof in one line: the review count, and colors that sell out. One word does the rest. Straw tumblers all look alike, and “leakproof” is the feature that sets the Era apart, so the page repeats it in its title, “Leakproof Straw and Handle Tumblers”, and adds that they “aren't just another dupe.” BrüMate's typical ad is under two weeks old; this one has run about 30 times as long. Find the one feature copies don't have and say it everywhere.
See the ad in Meta’s Ad LibraryOpens brumate.com/pages/era-series · over 180 live ads from BrüMate
#14 · 391 days
Evermill
Video · Lands on a collection page · 4.2× the brand’s typical live ad
Organic Meets Organized
“Mix and match our Salt Well, Pepper Mill, and Spice Racks effortlessly for a sleek and modern kitchen look.”
Why it works
The ad names three products and one reason to buy them together: they match. The click goes to the Salt and Pepper collection, where the Salt Well and Pepper Mill are the first two products, with their review counts and prices. “Mix and match” is exactly why this ad lands on a collection and not a single product page. When your ad sells a set, send it to a page that shows only that set.
See the ad in Meta’s Ad LibraryOpens evermill.com/collections/salt-and-pepper · over 110 live ads from Evermill
#15 · 386 days
Timeless Skin Care
Carousel · Lands on a homepage · 2.9× the brand’s typical live ad
15 Years & Counting!
“15 years of helping you achieve glowing, healthy skin. What's the secret to our success? Our expert formulations and dedication to making YOU look & feel amazing!”
Why it works
An anniversary is proof that a brand lasts, and unlike a seasonal hook it doesn't expire at the end of the month. The homepage backs it up with “Made in the USA” and over 32,000 five-star reviews. The weak spot is the offer: the ad's image promises 20% off a first order while the homepage runs a different 40% off sale, so a shopper has two numbers to reconcile. Use how long you've been around as proof, and make the offer read the same on both sides of the click.
See the ad in Meta’s Ad LibraryOpens timelessha.com · over 100 live ads from Timeless Skin Care
#16 · 386 days
Bubbl'r
Video · Lands on a store finder · 4.9× the brand’s typical live ad
Fuel your fall with BUBBL'R!
“The season's sparkling sidekick ⚡️ made with antioxidants, 0g of sugar, & natural caffeine!”
Why it works
Bubbl'r sells mostly on store shelves, so this ad's job is to send people to a shelf, not a cart. It gives three facts a drink buyer checks (antioxidants, no sugar, natural caffeine) and links straight to a store finder. The fall pumpkin patch in the video kept running well past fall, because the facts were doing the work. Our capture shows the finder couldn't detect a location, so the zip code box under it matters. If you sell in stores, your ad should open a store finder that works on the first try.
See the ad in Meta’s Ad LibraryOpens drinkbubblr.com/store-locator · over 100 live ads from Bubbl'r
#17 · 374 days
Ölend
Carousel · Lands on a product page · 4.8× the brand’s typical live ad
Ona Soft Bag
“Carry your world in the Ona Soft Bag”
Why it works
Eight words, and a photo that answers the only question anyone has about a bag: what fits in it. The image is the bag from above, open, holding a laptop, a bottle, sunglasses and a wallet. The click opens that bag's product page with every color as a swatch and 10% off a first order in the top banner. When the buyer's question is practical, answer it with the picture and keep the words short.
See the ad in Meta’s Ad LibraryOpens olend.net/products/ona · 330 live ads from Ölend
#18 · 373 days
Vuori
Carousel · Lands on a homepage · 10× the brand’s typical live ad
Performance Jogger Pants - Long | Black Heather
“Whether you're lounging or on the move, find where comfort meets functionality with Vuori. Get free shipping on orders $75+ and free returns.”
Why it works
The headline reads like a product feed entry, a name, a length and a color, and the body is written to sit under any product at all. That is why it lasts: nothing in the copy goes out of date when the cards change. The second sentence does the selling for clothes bought online, where fit is the worry: free shipping over $75 and free returns. If your carousel rotates products, write the text for all of them: your promise, then your shipping and returns terms.
See the ad in Meta’s Ad LibraryOpens vuoriclothing.com · over 500 live ads from Vuori
#19 · 373 days
Mooncat
Video · Lands on a product page · 9.3× the brand’s typical live ad
see what the hype’s about. shop MOONCAT.
“this best selling shade is FINALLY back in stock. so you might want to grab it while you can…”
Why it works
A restock is news and proof at once: other people already bought it out. The ad says so in the brand's lowercase voice, and the video stacks five-star review lines over the polish. The click opens one product page, with a best seller tag, over 5,000 reviews, the price and the add to cart button on the first phone screen. No discount anywhere. If a product sells out, the ad that says it's back can run for a year.
See the ad in Meta’s Ad LibraryOpens mooncat.com/products/freshly-bitten · over 110 live ads from Mooncat
#20 · 372 days
Koatji
Carousel · Lands on a product page · 53× the brand’s typical live ad
Plant Milk Perfection
“No fillers. No compromises. 🌱 Just organic ingredients you can feel good about. Plant milk, done right.”
Why it works
Half of Koatji's live ads are under a week old; this one has run 53 times as long. Its copy is three short lines aimed at the doubt shoppers have about oat milk, what's in it, and the creative adds a customer saying it's clean and creamy. The product page then turns interest into a subscription, with a free $20 matcha in the first box. In a crowded category, say what you leave out, and let a customer say the rest.
See the ad in Meta’s Ad LibraryOpens koatji.com/products/barista-oat-and-koji-milk · over 170 live ads from Koatji
#21 · 368 days
Béquet Confections
Video · Lands on a homepage · 184× the brand’s typical live ad
Béquet Confections
“Celebrate those you love with the gift of delcious caramel crafted from the highest quality ingredients.”
Why it works
Half of Béquet's live ads are two days old or less. This one has run a year because it sells caramel as a gift with no occasion named, so it fits a birthday, a thank-you or the holidays equally well. The homepage carries the proof the ad skips: over 10,800 five-star reviews and a 12-time award winner, plus a build-your-own box. Seventeen live ads share the copy, typo included. A gift ad that names no date can run all year.
See the ad in Meta’s Ad LibraryOpens bequetconfections.com · over 120 live ads from Béquet Confections
#22 · 363 days
Machete
Carousel · Lands on a collection page · 4.1× the brand’s typical live ad
Petite Travel Hair Brush in Pistachio
“Effortlessly chic. Mindfully made. Shop {{product.name}}.”
Why it works
This is a catalog ad: the headline and pictures come from the product feed, and the text is a template. The template never filled in, so the ad literally says “Shop {{product.name}}”, and it has kept running for a year anyway, because the photo and the feed headline carry the product. The click opens the Pistachio collection, every piece in the color the ad shows. Catalog ads are forgiving, but proofread the template, and group landing pages by what the picture shows.
See the ad in Meta’s Ad LibraryOpens shopmachete.com/collections/pistachio · 130 live ads from Machete
#23 · 358 days
Truvani
Video · Lands on an offer page · 17× the brand’s typical live ad
Protein Sample Pack
“Organic Plant Based Protein Sample Pack - Only available online. Try our 5 best selling flavors today! The flavors? Vanilla, Chocolate, Chocolate Peanut Butter, Banana Cinnamon and Unflavored. Your deal? 50% OFF.…”
Why it works
The video opens on the question that stops a first protein order: “Not sure which Truvani protein flavor to try first?” The ad answers it with five sample flavors at half price, a small and safe first purchase. The page is built for that one offer: its headline repeats “50% off plant based protein sample packs” and its top banner says the deal is only on that page. Sell the trial, not the tub, and give the trial its own page.
See the ad in Meta’s Ad LibraryOpens get.truvani.com/plant-sample-pack-5-v2 · over 930 live ads from Truvani
#24 · 351 days
Oh Snap
Video · Lands on a product page · 39× the brand’s typical live ad
The Snap Grip 5
“The NEW Snap Grip 5 has everything you love and MORE: 🚫 No adhesive 🙌 3mm thin ⚡ MagSafe® Mounting WITHOUT removing the grip ✅ Soft Touch Finish 🤚 Hecka Comfy. Upgrade now & find out why everybody’s ditching their bulky phone grips!”
Why it works
Each bullet answers a complaint about phone grips: sticky glue, bulk, having to pull the grip off to charge. The last line names who it's for, people with a bulky grip already, so it sells a switch rather than a first purchase. Twenty-five live ads carry these exact words while Oh Snap's typical ad is gone in nine days: the copy stays fixed and the videos rotate under it. Write your features as the objections they settle.
See the ad in Meta’s Ad LibraryOpens ohsnap.com/products/snap-grip-5 · over 550 live ads from Oh Snap
#25 · 349 days
Needed
Video · Lands on a product page · 9.7× the brand’s typical live ad
Save up to 35% Off Subscriptions
“Support your body with what it truly needs. 💪 Pure hydrolyzed Collagen Protein 🌿 Sourced from grass-fed, hormone-free bovine hide 🥣 Neutral flavor that blends into anything. Simple, clean nourishment — no extras.”
Why it works
Three bullets answer what a collagen buyer checks: what it is, where it comes from, and whether it tastes like anything. The headline puts the subscription saving first, which suits a product taken every day. The page shows subscribe and save up to 20% and, separately, an extra 20% off for new customers, so finding the 35% takes some arithmetic. A subscription offer fits a daily product; make the number in the ad the number the page shows.
See the ad in Meta’s Ad LibraryOpens thisisneeded.com/products/womens-collagen-protein · over 250 live ads from Needed
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How long does a typical ad last? See how long brands keep Meta ads running, or browse every brand’s ads.
Frequently asked questions
- What are the best ads of all time?
- Lists of the best ads of all time pick famous TV campaigns, like Apple's “1984” or Nike's “Just Do It”, by how memorable they are. This list ranks ads by a test a brand can't fake: how long it keeps paying to run them. The longest-running ad in our library has run 1,134 days, from Outdoor Voices.
- What makes a good ad?
- In the ads brands keep longest, one clear claim or offer, proof such as reviews or a customer quote, and a landing page that shows exactly what the ad promised. 22 of these 25 ads don't rely on a discount.
- How long does a typical Meta ad run?
- Not long. Half of the live ads from brands running at least 100 ads are under 20 days old. At the median brand, even the oldest live ad has run 118 days. Every ad on this list has run at least 349 days.
- Why rank ads by how long they run?
- Because brands switch off ads that lose money, and they don't publish which ads make money. An ad still running after months is one the brand keeps choosing to pay for, which is the best public sign that it sells.
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