Slogans
Slogan examples from brands' live ads
69 slogans and taglines 62 brands pay to run in their ads today, grouped by the pattern each uses, with why it works.
- slogans brands run in their ads today
- 69
slogans brands run in their ads today
- brands quoted
- 62
brands quoted
- patterns they follow
- 8
patterns they follow
- longest one of them has run
- 368 days
longest one of them has run
What the slogans brands keep running share
Three habits that show up across every category here.
Say it in five words
The median slogan here runs 5 words and 28 characters, short enough to read in a glance.
Name what you leave out
25% of the slogans here are contrasts: the thing buyers want, minus the thing they dread.
Run the same line on the site
The brands below repeat their ad slogan on their own homepage, so a click lands on the same promise.
Honeylove and Pluto each run one slogan on hundreds of ads
The slogans on this page running as a headline on the most live Meta ads at once.
“Wireless that works” · Honeylove
431 live ads
“Life-Changing Sleep or Your Money Back” · Pluto
388 live ads
“Clinic-Level Back Relief at Home” · Chirp
327 live ads
“The Bra You’ll Tell Your Friends About.” · Honeylove
239 live ads
“3 gummies. Serious nutrients.” · Needed
182 live ads
“Sun-kissed cheeks, no sun required.” · Saltyface
179 live ads
“The Only Hoodie Worth Wearing” · Comfrt
162 live ads
“Relief That Lasts All Night” · Helix Sleep
135 live ads
Slogans in place on brands' own sites
Three brands whose homepage carries the slogan their ads run, captured on a phone and on a desktop.
Mooncat
“not nail polish. wearable art.”
The ad says it in five words; the site opens on "Wearable art, bottled" and repeats the full line further down.
Farm To People
“Grown today, delivered tomorrow”
The ad headline is also the first reason under What Sets Us Apart, so the click lands on the same promise.
Maev
“The Way Dog Food Should Be”
The hero sells the goal, a longer life; the slogan sits above the proof a scroll later.
Say what it isn't: 17 slogans
Name what buyers want, then the thing they dread about the category, and remove it.
Formula: [What they want], without [what they hate]
“Wireless that works”
HoneyloveUnderwear · over 430 live adsTakes the one complaint about wireless bras and flips it in three words.
“Sun-kissed cheeks, no sun required.”
SaltyfaceBeauty · over 170 live adsThe look people want, minus the sun damage they know comes with it.
“Luxury Without the Markup”
QuinceClothing · over 120 live adsKeeps the thing buyers want and cuts the thing they resent paying for.
“Electrolytes Without the Sugar”
LMNTFood and drink · over 70 live adsNames the product, then removes the reason people avoid sports drinks.
“Superior, not complex”
NegativeUnderwear · over 50 live adsSells the quality while promising the design stays simple.
“Less Prep, More Tail Wags”
The Honest KitchenPets · over 50 live adsTrades the owner's chore for the dog's joy in one swap.
“Summer’s Over. SPF Isn’t.”
Beauty of JoseonBeauty · over 30 live adsTies the product to the season changing, then argues against stopping.
“Smell Less, Know More.”
PrettyLitterPets · over 20 live adsA less-and-more pair that names both jobs the litter does.
“Make Waves. Not Frizz.”
DevaCurlBeauty · 20 live adsTwo short sentences: the result curly hair wants, then the one it fears.
“Same Routine. No Plastic.”
HiBARBeauty · 16 live adsPromises nothing changes except the part the buyer feels bad about.
“Zap your zits, not your skin.”
BanuBeauty · 14 live adsAnswers the fear that acne treatments dry out and burn the skin.
“Everything You Need. Nothing Extra.”
bareMineralsBeauty · 13 live adsA balanced pair that promises a full kit and a short ingredient list.
“Less space on the counter. More in every cup.”
RatioHome · 12 live adsAnswers the space objection, then the reason to buy, in parallel.
“Not a protein bar. Promise.”
Hormbles ChormblesFood and drink · 11 live adsDistances a protein candy from the chalky bars its buyers already know.
“SAME OBSESSION. WAY LESS SUGAR.”
SkinnyDippedFood and drink · 11 live adsKeeps the craving and cuts the guilt, in five words.
“not nail polish. wearable art.”
MooncatBeauty · 10 live adsRefuses the category name so the price reads as art, not polish.
“More storage, less mess”
CastleryHome · 8 live adsThe plainest version of the more-and-less pair, about a room.
Promise the result: 11 slogans
Name the outcome the buyer is paying for, not the product that delivers it.
Formula: [The result], [when or how often]
“Clinic-Level Back Relief at Home”
ChirpSupplements and wellness · over 320 live adsPromises a clinic's result without the appointment.
“Relief That Lasts All Night”
Helix SleepHome · over 130 live adsSays what the buyer gets and how long it keeps working.
“A Healthy Home Starts Here ✨”
Branch BasicsHome · over 110 live adsPuts the buyer's goal first and the product as the first step.
“Grown today, delivered tomorrow”
Farm To PeopleFood and drink · over 90 live adsTwo parallel halves that prove freshness with a timeline.
“A better brush for every mouth”
quipBeauty · over 70 live adsA plain promise that widens the buyer from one person to the family.
“Snacks You Can Actually Pronounce”
Skout OrganicFood and drink · 60 live adsTurns a clean ingredient list into a promise anyone can check.
“Everyday cashmere, quietly elevated.”
NAADAMClothing · 50 live adsPairs an everyday word with a luxury one to set the price expectation.
“Perfect chai, every time.”
LokaFood and drink · over 40 live adsPromises the one thing homemade chai rarely is: the same every time.
“Snacks everyone can agree on”
AmaraFood and drink · over 40 live adsSpeaks to the parent feeding picky kids, the real buyer.
“Make staying in taste like dining out”
OoniHome · over 30 live adsSells the night out the oven replaces, not the oven.
“Everyday objects, designed to last.”
CraighillHome · over 20 live adsShort enough to sit under a logo, and it says what the brand stands for.
Take away the risk: 5 slogans
Put the refund, trial or warranty in the line, so the promise costs nothing to test.
Formula: [Big promise] or [your money back]
“Life-Changing Sleep or Your Money Back”
PlutoHome · over 380 live adsA big promise made safe by the refund in the same line.
“Keep it for life. Or we'll replace it.”
CraighillHome · over 100 live adsStates the warranty as the slogan, so durability needs no proof.
“Try Them 30 Days. Risk-Free.”
AtomsShoes · over 40 live adsGives the trial length, the number buyers look for first.
“Fall in love or it’s free”
Dirty LabsHome · over 20 live adsRemoves the risk of trying a new detergent in five words.
“180-day warranty built for real play.”
Lambwolf CollectivePets · 17 live adsA number and a promise that the toy survives the dog.
Claim the category: 8 slogans
Say yours is what the whole category should have been, without naming a rival.
Formula: [Product] as it should be
“The Bra You’ll Tell Your Friends About.”
HoneyloveUnderwear · over 230 live adsPromises word of mouth, which is the proof shoppers trust most.
“The Only Hoodie Worth Wearing”
ComfrtClothing · over 160 live adsClaims the whole category, which makes every other hoodie the alternative.
“What Dry Food Should've Always Been”
The Honest KitchenPets · over 60 live adsConcedes dry food's reputation, then claims to fix it.
“Iced Tea As It Should Be”
Saint James Iced TeaFood and drink · over 60 live adsSuggests the rest of the aisle got it wrong, without naming anyone.
“The Only Shirt Worth Wearing”
CutsClothing · 60 live adsThe same only-one claim, on a different product.
“The Way Dog Food Should Be”
MaevPets · over 20 live adsSets the brand up as the standard the rest of the category missed.
“Welcome to the New Sugar.”
PocaFood and drink · over 20 live adsNames a new category and invites the reader into it.
“Really, really good peanut butter. 🥜”
One Trick PonyFood and drink · over 20 live adsA plain claim, said twice, in the voice of someone who tasted it.
Prove it with a number: 7 slogans
A count, a time or an amount reads as tested, where an adjective reads as a guess.
Formula: [Number]. [What it gets you].
“3 gummies. Serious nutrients.”
NeededSupplements and wellness · over 180 live adsA small number next to a big word makes the dose feel easy.
“100,000+ 5 Star Reviews”
Archies FootwearShoes · over 70 live adsThe review count is the whole line, because the count is the pitch.
“The stroller with 10,000+ 5-star reviews”
MockingbirdHome · over 40 live adsNames the product, then the proof that sets it apart.
“10,000+ dogs can’t fake it.”
Portland Pet Food CompanyPets · over 20 live adsCustomer count as proof, and dogs can't be paid to like it.
“Brows for Weeks in Minutes!”
BaebrowBeauty · over 20 live adsTwo time spans: how long it lasts and how fast it takes.
“Meals in Under 7 Minutes”
Souper CubesHome · 19 live adsA specific number reads as tested; quick reads as a guess.
“Spoon free oatmeal. 20g protein. 30 sec prep.”
Oats OvernightFood and drink · 15 live adsThree facts, two of them numbers, in the order a buyer checks them.
Rhyme, repeat or pun: 8 slogans
A rhyme, a repeated word or a bent phrase makes the line stick after one read.
Formula: Real [this]. Real [that].
“Real Materials. Real Comfort.”
EarthfoamHome · over 90 live adsRepeats one word so the second half borrows the first half's proof.
“One giant leap for trail-kind”
NordaShoes · over 50 live adsBorrows a famous line and swaps one word for the audience.
“Make Mealtime Playtime”
ElloHome · over 40 live adsInternal rhyme that promises the parent fewer fights at dinner.
“Weather the Weather”
AdidasShoes · over 40 live adsRepeats one word in two meanings, so it sticks after one read.
“Give Your Feet a Tax Break”
OluKaiShoes · over 30 live adsA pun on the season that also means relief for tired feet.
“Better care, down there.”
HuhaBeauty · over 30 live adsA rhyme that says an awkward subject without being awkward.
“Love at First Bite”
Béquet ConfectionsFood and drink · over 20 live adsA familiar phrase bent to the product, so it's remembered at once.
“Look good, feel good, smell good.”
Hume SupernaturalBeauty · over 20 live adsA three-part list with the same rhythm, ending on what the product does.
Ask about the pain: 6 slogans
Ask about the problem the buyer already has, so the answer is the product.
Formula: Tired of [problem]? Try these.
“How Do You Drink Yours?”
CaliwaterFood and drink · over 80 live adsAssumes the reader already drinks it and asks only how.
“Are you even sleeping?”
BlissyHome · over 40 live adsA question tired readers answer no to, which is the sale.
“Can't decide? We hear that a lot.”
SubsetClothing · over 20 live adsNames the shopper's hesitation and makes it normal.
“Tired of tights that snag? Try these.”
SheertexClothing · 20 live adsAsks about the exact pain, then answers in two words.
“Still Reapplying?”
iotaBeauty · 17 live adsTwo words that make the old habit sound like the problem.
“Sensitive skin? Straps digging in? Not anymore.”
GatherallUnderwear · 10 live adsStacks two complaints and dismisses both at once.
Make it about them: 7 slogans
Talk to the buyer's taste, control or reasons, and leave the product implied.
Formula: Your [product]. Your way.
“Because you deserve it!”
QuinceClothing · over 100 live adsGives the buyer permission to spend on themselves.
“Make the switch to quip”
quipBeauty · over 60 live adsNames the brand and the action in one ask.
“Your Cat Has Taste.”
JinxPets · over 60 live adsFlatters the cat, and by extension the owner who picks the food.
“Trusted by parents. Chugged by their babes.”
BobbieFood and drink · over 20 live adsTwo audiences in one line: the parent who buys and the baby who drinks.
“Good taste looks good on you”
NegativeUnderwear · over 20 live adsCompliments the reader's judgment, which is why they'd buy.
“Your sofa, your rules”
CastleryHome · 11 live adsHands control to the buyer, which suits a made-to-order product.
“Your bracelet. Your way.”
Pura VidaClothing · 9 live adsTwo short sentences that sell customizing without saying the word.
Put your slogan on a site
Write your slogan with the free generator, then Replo builds your homepage around it, on your brand and products.
Need a first draft? The free slogan generator fills each pattern above with what you sell. Writing ads too? See ad copy examples from the same brands.
Frequently asked questions
- What is a slogan?
- A slogan is a short line that says what a brand promises, used under the logo, at the top of the homepage and in ads. Honeylove's "Wireless that works" runs on over 430 live ads at once.
- What is the difference between a slogan and a tagline?
- Most brands use the two words for the same thing. When they differ, a tagline stays under the logo for years and a slogan belongs to one campaign or ad. Every line on this page runs in ads today.
- What makes a good slogan?
- It says what the buyer gets, or escapes, in a few words. The three that run on the most ads here are a contrast, a guarantee and a promise: "Wireless that works" (Honeylove), "Life-Changing Sleep or Your Money Back" (Pluto), "Clinic-Level Back Relief at Home" (Chirp).
- Where do these slogans come from?
- Each is the headline a brand runs on its live Meta ads, quoted as written, from brands that run at least eight live ads with that headline. Sales and discount lines are left out. Check any brand's live ads in Meta's Ad Library.
- How do I write a slogan for my business?
- Pick a pattern from this page, fill it with what you sell and what buyers get, and test two versions as ad headlines. Our free slogan generator fills all 8 patterns for you.
