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Digital products to sell, with real stores and prices

Short answer

The digital products that sell are ebooks, printables, Canva and Notion templates, spreadsheets, photo presets, fonts, brushes, cut files, sample packs, sewing patterns, courses and resell-rights packs. The typical store charges $15 a download, so pick one buyer you can reach without paying for ads.

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Kinds that sell
12
Stores priced
66
Typical price
$15

12 digital products that sell, and what stores charge

One store selling each kind, the price on its product page, and two more stores with theirs.

  1. Therapy Workbook Press product page on a phone: Nervous System Regulation Workbook, 155 reviews, $29.49 marked down from $55, with Add to cart and Buy it now buttons.

    1. Ebooks and workbooks

    A PDF that solves one specific problem, delivered the moment buyers pay.

    Nervous System Regulation Workbook (PDF)

    Therapy Workbook Press, $29.49

    The store runs over 70 Meta ads to workbooks like this one, rare for a download store.

    • Elizabeth Hunter: Irin Chronicles eight-ebook bundle

      $24.50

    • Ingrid Seymour: Fierce heroine and shifter romance bundle

      $24.99

    See the pageHow to sell ebooks
  2. Country Mouse Prints product page on a phone: CottageCore Fairy Junk Journal Kit, a 50-page printable kit, $1.99 on sale from $2.99.

    2. Printables and journal kits

    Cheap files bought on impulse, then again as a bundle or pass.

    CottageCore Fairy Junk Journal Kit

    Country Mouse Prints, $1.99

    Kits sell for $1.99 next to a $12.99 lifetime printables pass.

    • Celebration Stylist: Holiday printable sets

      $16

    • LiL Penguin Studios: The Autism Coloring Poster Book (digital)

      $24

    See the pageEtsy shop ideas
  3. Eclato product page on a phone: a grid of Canva page templates titled Services and Pricing Guide, 55 pages, for coaches and service providers.

    3. Canva and Notion templates

    Buyers pay to skip a blank page in a tool they already use.

    Services & Pricing Guide, 55 Canva templates

    Eclato, $24

    The title names the buyer, coaches and service providers, before the page count.

    • Oliver Notion: Ultimate Student Planner (Notion)

      $19.95

    • The Copy Bar: Business Basics email template collection

      $197

    See the pageHow to sell templates
  4. Manja Sheets product page on a phone: an all-in-one wedding planner spreadsheet with to-do, guest list and budget tabs, 546 reviews, $29 marked down from $58.

    4. Spreadsheets and trackers

    A budget or planner with the formulas already built in Google Sheets or Excel.

    Wedding Planning Spreadsheet (Google Sheets)

    Manja Sheets, $29

    Every tab shows in the first image, so buyers see what they get before scrolling.

    • MaxSheets: Task Tracker

      $22

    • Buy Excel Templates: Bill planner and expense tracker

      $9.95

    See the pageHow to sell templates
  5. Wilde Presets product page on a phone: The Bright and Clean Preset Collection with before and after family photos, 169 reviews, $9 marked down from $30.

    5. Photo presets and video LUTs

    One-click edits for a look buyers already see on their feed.

    The Bright & Clean Preset Collection

    Wilde Presets, $9

    $9 collections sit next to a $97 all-access bundle.

    • G Presets: Analog Days preset pack

      $95

    • Cinegrams: Full Access bundle of LUTs and presets

      $97

    See the pageHow to sell photos
  6. Heritage Type product page on a phone: The Vintage Font Bundle box art, 1,231 reviews, $49 marked down from $149, with a commercial license picker.

    6. Fonts

    Designers pay again for a commercial license on every font they ship.

    Vintage Font Bundle

    Heritage Type, $49

    The license picker sits above the cart button, so the price scales with use.

    • Font Diner: County Fair Picnic font set

      $28

    • BLKBK: Beyond Infinity script font

      $38

    See the page
  7. True Grit Texture Supply product page on a phone: Monomania monoweight liner brushes, a best seller with 554 reviews, over a bold illustrated cover.

    7. Brushes and mockups

    Tools for designers and illustrators, sold as packs for Procreate or Photoshop.

    Monomania brush set

    True Grit Texture Supply, $22

    Art made with the brushes is the product photo, so buyers see the result.

    • Tattoo Smart: Botanical Archive Procreate set

      $39.99

    • Mockup Republic: MacBook Pro 14 mockup

      $14

    See the page
  8. Laser SVG Templates product page on a phone: wooden cat and dog fridge magnets cut from the file, a best seller badge, $7.90 marked down from $18.

    8. SVG and laser cut files

    Crafters with a Cricut or laser buy files to make things they sell.

    10 Cats Dogs Fridge Magnets Laser Cut SVG

    Laser SVG Templates, $7.90

    The photo shows the finished wooden magnets, not the file itself.

    • Laser SVG Templates: Laser Club monthly membership

      $17.99

    • DreamSVG: Single SVG design files

      $3.50

    See the pageThings to make and sell
  9. The Drum Broker product page on a phone: LO-BAP LIFE Vol. 3 drum kit by Cookin Soul, with album-style cover art.

    9. Sample packs and beats

    Producers buy drum kits and loops to start tracks faster.

    Cookin Soul LO-BAP LIFE Vol. 3 Drum Kit

    The Drum Broker, $29.99

    Kits sell under a named producer, the way albums sell under an artist.

    • Dope Boy Kits: Horn Anthems sample pack

      $49.99

    • Mondo Loops: Dark Ambient Synth Presets

      $20

    See the pageHow to sell music
  10. Sinclair Patterns product page on a phone: a woman wearing the finished Harper cardigan next to the pattern's line drawings, with filters for cardigans, tops and dresses.

    10. Sewing and crochet patterns

    Makers pay a few dollars for a PDF pattern they print at home.

    Harper classic knit cardigan (PDF sewing pattern)

    Sinclair Patterns, $10.99

    The finished garment on a person leads; the line drawings sit beside it.

    • Oh Me Oh My Sewing: Freya Bloomers pattern

      $6.50

    • Maggie's Crochet: Long Hooded Cape crochet pattern

      $8.99

    See the pageHow to sell handmade items
  11. UI Design Course product page on a phone: a black cover reading UI, the price $499.00 USD and Add to cart and Buy with Shop buttons.

    11. Online courses

    The highest price on this list, for a skill buyers can turn into money.

    UI Design Course

    UI Design Course, $499

    One product and one price: the whole store sells a single course.

    • KinX Learning: Exercise Anatomy and Biomechanics, 9 volumes

      $39.95

    • Cinegrams: Cinematic Academy

      $69

    See the pageHow to sell courses
  12. Purpose PLR product page on a phone: a 36-page guided journal shown on a tablet, labeled as a Canva template with resell rights, $24.99.

    12. Resell-rights (PLR) packs

    Sellers buy ready-made products with the right to rebrand and resell them.

    Guided Journal Template

    Purpose PLR, $24.99

    The cover says what buyers may do with it: edit in Canva and resell.

    • Digital PLR Hub: PLR Faceless Marketing Guide

      $27

    • Three Sixteen Studio: Exit Your Lazy Girl Era workbook (PLR)

      $27

    See the page

Most stores price a download under $25

What 66 download stores charge for a typical product, the middle price of everything each one sells.

  1. Under $10

    23 stores

  2. $10 to $25

    23 stores

  3. $25 to $50

    14 stores

  4. $50 to $100

    2 stores

  5. $100 or more

    4 stores

The typical store charges $15, across 7,940 priced downloads. Low prices sell on volume, so stores like Country Mouse Prints and Wilde Presets add an all-access pass.

Download stores rarely pay for ads

Of 423 download stores in Replo's ad library, one was running Meta ads. The rest find buyers through search, Pinterest, social posts and email.

  1. Ebooks

    120 stores

    1 store running Meta ads

  2. Printables and planners

    109 stores

    None running Meta ads

  3. Document templates

    69 stores

    None running Meta ads

  4. SVG and cut files

    48 stores

    None running Meta ads

  5. Video downloads

    48 stores

    None running Meta ads

  6. Online courses

    29 stores

    None running Meta ads

A $15 download leaves little room to pay for each buyer an ad brings in. One exception sells $29.49 workbooks and a $47.49 bundle: Therapy Workbook Press runs over 70 Meta ads.

Where to sell what you make

Sell your downloads from your own site

Replo's Build an ecommerce landing page workflow: step 1 Set up Branding with a website link and an Import from website button outlined, then Choose a product, Build your page and Publish your page.

Replo starts from your brand: paste your site link under Set up Branding, then pick the product to build around.

Replo builds the store and sales page on your brand; checkout takes one-time card payments in US dollars and emails the file.

The prompt Replo starts from

Build a store for my digital product, [product], for [who it's for]. Make a sales page with mockup images, what's included and the file format, an FAQ about downloads and refunds, and an email signup that gives away a free sample.
Build my storeStart for free

Frequently asked questions

What digital products sell the most?
Ebooks, printables and templates have the most stores selling them in Replo's ad library: 120 ebook stores, 109 printables stores and 69 template stores. Presets, fonts, cut files and sample packs sell to creators who use them in paid work.
How much should I charge for a digital product?
Start near what similar stores charge. Of 66 download stores, the typical one charges $15, and 46 price a typical product under $25. Courses and bundles go higher: one design course sells for $499, and preset bundles run near $97.
What is the easiest digital product to make?
A printable, a template or a short PDF guide. You can make each one in Canva, Google Docs or Sheets in a weekend, test it at a low price, then bundle several once the first one sells.
Can I sell digital products as a subscription with Replo?
No. Replo checkout takes one-time payments in US dollars for digital and simple products, then emails the buyer a download link. For memberships, monthly clubs or subscriptions, connect Shopify with a subscription app.

Launch your store

Replo builds your store with checkout already working, so you can take orders on day one.

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