UGC platforms
UGC platforms: what 10 videos really cost
A UGC platform matches brands with creators who make ad videos. We added up what 10 videos cost on five of them, from each one's own pricing page.
Yuxin ZhuCEO and Co-Founder of ReploMarketplaces start cheapest; packs cost about $1,000
Lowest cost of 10 videos on each platform's entry plan, in US dollars.
Five UGC platforms, side by side
Price, fee and usage rights as each platform states them on its pricing page.
| Platform | How you pay | Price | Fee | Usage rights |
|---|---|---|---|---|
 JoinBrands | Marketplace, creators set their price | UGC videos from $25 each. Plans free, $99, $299 or $499 a month. | 15% on the free plan, down to 8% on Max | Unlimited usage rights on purchased content |
 Influee | Monthly plan plus creator payments | Starter $229 a month for up to 10 creator collaborations; creator payments extra. | 10% on creator payments | Content usage rights for all content |
 Billo | Prepaid pack, priced per video | Videos from $99 for 15 seconds. Packs of $1,000, $2,500 or $5,000. | None listed; prices shown per creator | Not stated on the pricing page |
 Trend | Credit package, no subscription | Packages of $550 (6 videos) to $3,872 (56 videos), $69 to $92 a video. | None; the page says no software fees | Not stated on the pricing page |
 Insense | Subscription plus creator payments | Trial $650 for one month; Brand from $500 a month. UGC campaigns from $100 a video. | 20% on the trial, 10% on Brand, 7% on Agency | Not stated on the pricing page |
JoinBrands: $288 for 10 videos
Best for: testing many cheap videos before you pick a creator to keep.
What a brand sees first on JoinBrands.
JoinBrands charges nothing to start and takes 15% of what you pay creators; paid plans lower the fee.
Influee: $799 for 10 videos
Best for: a steady monthly flow of videos from many creators.
What a brand sees first on Influee.
Influee's plans cap collaborations a month; creator payments and a 10% fee come on top.
Billo: $1,000 for 10 videos
Best for: a first batch of short videos with no subscription.
What a brand sees first on Billo.
Billo sells prepaid packs: $1,000 covers up to 10 videos, and the balance lasts 12 months.
Trend: $1,045 for 10 videos
Best for: fixed per-video prices when you know your volume.
What a brand sees first on Trend.
Trend prices by package: the bigger the package, the less each video costs, from $92 down to $69.
Insense: $1,850 for 10 videos
Best for: running creator videos as Partnership Ads from the creator's account.
What a brand sees first on Insense.
Insense charges a monthly plan before any creator is paid; the trial rolls into a quarterly plan.
Pick the platform by how you'll buy
Testing many creators
Use a marketplace where creators set the price, and keep the few who sell.
One batch, no plan
Buy a prepaid pack or credit package; unused balance lasts 12 months.
Videos every month
A monthly plan pays off once you brief creators every week.
Build the page your UGC ad opens
Replo builds the landing page on your brand and A/B tests it, so the video's clicks turn into sales.
Frequently asked questions
- What is a UGC platform?
- A UGC platform is a marketplace where brands post a brief and creators pitch to make the videos. It handles payment, and on most, usage rights. Some charge a monthly plan, some sell prepaid packs, and some take a fee on each creator payment.
- Which UGC platform is cheapest?
- JoinBrands, on its own numbers: videos from $25 and no monthly fee on the free plan, plus a 15% fee. Creators there set their own price above that floor, so the creator you pick sets most of the cost.
- Do UGC platforms include usage rights?
- Some say so on the pricing page: JoinBrands lists unlimited usage rights and Influee lists usage rights for all content. Billo, Trend and Insense don't state it there, so confirm in the brief before you pay.
- Do I need a platform to hire UGC creators?
- No. You can message creators on TikTok or Instagram and pay them directly. A platform saves the casting and handles payment and rights, which is what its fee or plan pays for.
