UGC creators
How to become a UGC creator
A UGC creator makes short videos that brands run as ads. Here's what brands buy, shown with real creator ads, and how to land your first deal.
Yuxin ZhuCEO and Co-Founder of ReploWhat brands buy from creators
Four kinds of short video, named for how they open. These are real ads brands are paying to run.
First-person story
A creator talks to the camera about their own problem and what fixed it.
Honeylove
Sponsored ·
Meet the most comfortable bra you'll ever own 🙅♀️ Underwire-free lift 🤩 Fully adjustable 💪
Shop nowhoneylove.com
Wireless that works
9:41
Honeylove: “I wore the same bra all week...”
Customer quote
A real buyer's words on screen or out loud, usually one short line.
Ursa Major
Sponsored ·
Meet Brighten Up Vitamin C Serum, a concentrated formula for bright and balanced skin.
Shop nowursamajorvt.com
Brighten Up Vitamin C Serum
9:41
Ursa Major: “My sun spots were gone in 3 weeks.”
Demo
Hands and the product: how it works, in the first seconds.
L'ange
Sponsored ·
A 90s inspired blowout using the Glamwave ionic thermal brush!! The BEST thermal brush out there!
Shop nowlangehair.com
90's Inspired Blowouts
9:41
L'ange: “90's Inspired Blowouts”
Before and after
Two states side by side, with the product as the reason for the change.
Laura Mercier
Sponsored ·
The secret to perfected skin: customizable coverage that erases any imperfection while looking effortlessly natural.
Shop nowlauramercier.com
Secret Camouflage Complexion Perfector
9:41
Laura Mercier: “One Product, Every Concern Erased”
Four steps to your first brand deal
Pick a category you already buy in
Brands want creators who use products like theirs. Start where your own shelf is: skincare, supplements, home, fashion.
Make three sample videos
One of each of the formats brands run most: a first-person story, a demo and a customer-style quote. Keep each under 30 seconds.
Open with the hook, not your name
The first line carries the ad. Say the problem or the result in plain words before you show the product.
Pitch brands that already run creator ads
A brand with live creator ads already has the budget and the habit. The category pages below list them.
Where creators sign up
Marketplaces have a creator side. Apply, add your sample videos, then pitch on brands' briefs.
Trend's creator page: apply, then get matched to brand jobs.
Influee's creator app: brands post collaborations and you apply from your phone.
What platforms pay to start
The lowest per-video prices brands see on four platforms, from their own pricing pages.
JoinBrands
From $25 a video
Billo
From $99 for 15 seconds
Insense
From $100 a video
Trend
$69 to $92 a video
These are the floors brands see; on marketplaces, creators set their own price above them. See all five platforms.
What a finished ad looks like
Brands run your video, then send shoppers to a page that repeats your words. Two real examples:
The ad
Medicube
Sponsored ·
my new favorite product 💗 #medicube #boosterprox2
Shop nowmedicube.us
9:41The product page it opens
9:41medicube.us
Medicube
First-person story“my new favorite product 💗”
Her painted face stops the scroll, and the link opens the exact device in her hand. Medicube copied it into 7 ads.
The ad
Dirty Labs
Sponsored ·
With conventional laundry I used to think that more soap was cleaner, and I’ve learned that less is more.
Shop nowdirtylabs.com
9:41The product page it opens
9:41dirtylabs.com
Dirty Labs
First-person story“With conventional laundry I used to think that more soap was cleaner”
She admits a common mistake, so the viewer learns something before the pitch. The page opens on her detergent.
Brands already buying creator ads
Each category shows 8 to 11 real creator ads, grouped by how they open, with why each one works.
Skincare UGC ads
Ursa Major, Beauty of Joseon, Salt & Stone and more
Makeup UGC ads
Laura Mercier, bareMinerals, Pat McGrath and more
Hair care UGC ads
L'ange, Crown Affair, OUAI and more
Body care and fragrance UGC ads
Carpe, Baebrow, Bali Body and more
Health and supplement UGC ads
Chirp, Hush & Hush, Paleovalley and more
Fashion UGC ads
OGL, Koio, Honeylove and more
Food and drink UGC ads
Carbone Fine Food, Béquet Confections, SkinnyDipped and more
Home UGC ads
Ooni, Helix Sleep, Earthfoam and more
Selling your own products too?
Replo builds the store and the landing pages your videos send people to, on your brand.
Frequently asked questions
- What is a UGC creator?
- A UGC creator makes photos and short videos about products in the style of a real customer, which brands then use in ads, on product pages and in email. They're paid for the content, not for posting it to their followers.
- Do you need followers to be a UGC creator?
- No. Brands buy the video, not your audience, and run it from their own accounts. What matters is a portfolio showing you can open with a strong hook, show the product clearly and sound like a real buyer.
- How much do UGC creators get paid?
- Platform floors give a starting point: brands see videos from $25 on JoinBrands, $99 for 15 seconds on Billo and $100 on Insense. On marketplaces such as JoinBrands and Influee, creators set their own price above those floors.
