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Brand vs brand

Stanley vs Yeti: price, claims and ads

Stanley vs Yeti: the 40 oz cups compared on price and each brand's own claims, then what only an ad library shows: how Stanley and Yeti sell them.

Stanley logo

vs

Yeti logo

The short answer

The 40 oz cups cost about the same on each brand's own site: $50 for Stanley's Quencher H2.0 and $48 for Yeti's Rambler Travel Straw Mug. Stanley's ads sell gifts and new colors through collection pages; Yeti's sell collections, team gear and free customization.

Stanley vs Yeti, from their own sites

Each brand's 40 oz straw cups as its own product page shows them. Prices are list prices; claims are the brand's own words.

Stanley's product page for the Quencher H2.0 FlowState Tumbler, 40 oz, at $50, on a phone

Stanley

The Quencher H2.0 FlowState Tumbler, 40 oz

$50 · $1.25 per oz

  • 11 hours cold, 2 days iced (the page's icons)

  • Three-position FlowState lid

  • Fits most car cupholders

  • Dishwasher safe

The color shown is a limited edition; other sizes start at $40 for 20 oz.

Stanley's product page
Yeti's product page for the Rambler 40 oz Travel Straw Mug, $48 reduced to $38.40, on a phone

Yeti

Rambler 40 oz Travel Straw Mug

$48 · $1.20 per oz

  • 100% leakproof quick-flip straw

  • Cupholder compatible

  • Double-wall vacuum insulated

  • Dishwasher safe

One color was 20% off ($38.40) on its page; Yeti offers a 5-year warranty.

Yeti's product page
MeasureStanleyYeti
ProductThe Quencher H2.0 FlowState Tumbler, 40 ozRambler 40 oz Travel Straw Mug
List price$50$48
Size40 oz40 oz
Price per unit$1.25 per oz$1.20 per oz

Yeti's 40 oz mug costs $2 less at list price, and its page had a color on sale.

How each brand advertises

Each brand's best Facebook and Instagram ads, picked on performance, and a page they open. Tap an ad to see it in Meta's Ad Library.

Yeti logo

Yeti ads

Its best ads lead with what's new or open with one clear claim, then send shoppers to the collection the ad names.

What a store owner can learn

Three moves from Stanley vs Yeti you can copy without their budget.

  1. 1

    Sell the occasion in season

    Stanley's ads pitch the bottle as a gift and land on gift collections such as Gifts for all. In gift season, a collection of picks does more than one product page.

  2. 2

    Keep one plain product ad running

    Next to its gift ads, Stanley runs a plain one: a single claim, "No spills, no sweat," and one bottle's product page. It keeps selling between seasons.

  3. 3

    Give people a reason to pay full price

    Yeti's ads lean on free customization, licensed collections and team gear rather than discounts. A personal or exclusive version gives shoppers a reason to buy now without a sale.

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Frequently asked questions

Is Stanley or Yeti cheaper?
Yeti, by a little. On each brand's own site, Yeti's Rambler 40 oz Travel Straw Mug lists at $48 and Stanley's Quencher H2.0 40 oz at $50. Yeti had one color 20% off when we captured its page.
What kind of ads do Stanley and Yeti run?
Stanley's are mostly short videos and carousels of new colors and gift picks, sent to collection pages. Yeti's show the product in use, team and licensed collections, and free customization. Both brands' ads are shown above.
Which Stanley ad is worth copying?
The plain product one. A video titled "No spills, no sweat." says the bottle is "Built for the grind, the unwind, and everything in between" and links to one bottle's product page: one claim, one product, one page.
Do Stanley or Yeti ads offer discounts?
Stanley's don't: its ads sell new colors and gifts at full price. Some of Yeti's do, mostly free holiday customization and 20% off a named color collection.

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Prices and claims are quoted from each brand's own product page, which we captured.

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