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Brand vs brand

Liquid I.V. vs LMNT: price, claims and ads

Liquid I.V. vs LMNT: price per stick and what each brand says about its own mix, then how Liquid I.V. and LMNT sell on Facebook and Instagram.

Liquid I.V. logo

vs

LMNT logo

The short answer

Per stick they cost about the same on their own sites: $1.56 for Liquid I.V. Hydration Multiplier and $1.50 for LMNT. LMNT lists 1,000 mg of sodium and no sugar; Liquid I.V.'s first ingredient is cane sugar. LMNT's ads often tell shoppers to find it at Costco; Liquid I.V.'s lead with new and limited flavors.

Liquid I.V. vs LMNT, from their own sites

Each brand's electrolyte drink mixes as its own product page shows them. Prices are list prices; claims are the brand's own words.

Liquid I.V.'s product page for Hydration Multiplier Lemon Lime, 16 pack, on a phone

Liquid I.V.

Hydration Multiplier, Lemon Lime (16 sticks)

$24.99 · $1.56 per stick

  • "3x the electrolytes of the leading sports drink"

  • "8 vitamins and nutrients"

  • First ingredient: cane sugar

  • Mix 1 stick with 16 oz of water

Subscribe and save 30%: $17.49, or $1.09 a stick.

Liquid I.V.'s product page
LMNT's product page for Zero-Sugar Electrolytes, 30 sticks, showing 1,000 mg sodium, on a phone

LMNT

LMNT Zero-Sugar Electrolytes (30 sticks)

$45 · $1.50 per stick

  • 1,000 mg sodium, 200 mg potassium, 60 mg magnesium

  • "No sugar"

  • Vegan and paleo-keto friendly

  • "No questions asked" refund policy

Subscribe for $39 a box; the 120-stick bundle works out to $1.13 a stick.

LMNT's product page
MeasureLiquid I.V.LMNT
ProductHydration Multiplier, Lemon Lime (16 sticks)LMNT Zero-Sugar Electrolytes (30 sticks)
List price$24.99$45
Size16 sticks30 sticks
Price per unit$1.56 per stick$1.50 per stick

Per stick, the two cost within 6 cents of each other before subscriptions.

How each brand advertises

Each brand's best Facebook and Instagram ads, picked on performance, and a page they open. Tap an ad to see it in Meta's Ad Library.

Liquid I.V. logo

Liquid I.V. ads

Its best ads lead with what's new or put the offer first, then send shoppers straight to the product in the ad.

LMNT logo

LMNT ads

Its best ads open with a question or go against common advice, then send shoppers straight to the product in the ad.

What a store owner can learn

Three moves from Liquid I.V. vs LMNT you can copy without their budget.

  1. 1

    Send every ad to a product page

    Almost every LMNT ad lands on a product page, most often LMNT Sparkling. Liquid I.V. splits its ads between a shop-all collection, product pages and Amazon.

  2. 2

    Use retail as the message

    Many LMNT ads say "Find LMNT at Costco" with a store's city. If you sell in a store near the shopper, an ad that says where is a reason to believe you.

  3. 3

    Turn limited flavors into launches

    Liquid I.V.'s ads lean on new and limited flavors such as Hot Chocolate and Cozy Caramel, so there is always something new to announce.

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Frequently asked questions

Is Liquid I.V. or LMNT cheaper?
About the same per stick. On their own sites, Liquid I.V. is $24.99 for 16 sticks ($1.56 each) and LMNT is $45 for 30 ($1.50 each). Liquid I.V.'s subscription takes 30% off; LMNT's drops a box to $39.
What kind of ads do Liquid I.V. and LMNT run?
LMNT's ads say where to buy it, often a named Costco store, and send shoppers to a product page. Liquid I.V.'s announce new and limited flavors and send shoppers to its shop-all page or Amazon. Both brands' ads are shown above.
What does each brand say about sugar and sodium?
LMNT's page lists 1,000 mg of sodium per stick and no sugar. Liquid I.V.'s page says it has 3x the electrolytes of the leading sports drink, and its ingredient list starts with cane sugar. These are each brand's own claims.
Where do LMNT and Liquid I.V. ads send shoppers?
LMNT sends almost all of its ads to product pages, led by LMNT Sparkling. Liquid I.V. sends many to collection pages, led by shop-all, and some to its Amazon store.

Keep exploring

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Prices and claims are quoted from each brand's own product page, which we captured.

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