Brand vs brand
SKIMS vs Spanx: price, claims and ads
SKIMS vs Spanx: the mid-thigh shaping shorts compared on price and each brand's own claims, then how SKIMS and Spanx sell on Facebook and Instagram.
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The short answer
On their own sites, SKIMS' Seamless Sculpt Mid Thigh Short is $44 and Spanx's SPANXsculpt GoFigure Mid-Thigh Short is $64; both call their compression strong. SKIMS' ads are built on new drops; Spanx's lean on its sale section.
SKIMS vs Spanx, from their own sites
Each brand's shaping shorts as its own product page shows them. Prices are list prices; claims are the brand's own words.
SKIMS
Seamless Sculpt Mid Thigh Short
$44 · $44 each, or 2 for 30% off
"Strong, targeted compression for shaping & sculpting"
"Order your usual size for maximum compression"
Rated 4.1 from 1,077 reviews on its page
Spanx
SPANXsculpt GoFigure Mid-Thigh Short
$64 · $64 each
"Strong compression for a sculpting effect"
"360-degree sculpting with added OnCore tummy control"
Flexible boning that stays put
Spanx also sells a Seamless Power Mid-Thigh Short for $36.
Spanx's product page| Measure | SKIMS | Spanx |
|---|---|---|
| Product | Seamless Sculpt Mid Thigh Short | SPANXsculpt GoFigure Mid-Thigh Short |
| List price | $44 | $64 |
| Size | Sizes XXS to 4X | Sizes XS to 3X |
| Price per unit | $44 each, or 2 for 30% off | $64 each |
The SKIMS short costs $20 less at list price, and SKIMS offered 2 for 30% off.
How each brand advertises
Each brand's best Facebook and Instagram ads, picked on performance, and a page they open. Tap an ad to see it in Meta's Ad Library.
SKIMS ads
Its best ads lead with what's new or let the product speak, then send shoppers to the collection the ad names.
SKIMS
Sponsored ·
Indulge in our buttery-soft Fits Everybody Lace intimates, now back in stock for summer.
Shop nowskims.com
JUST RESTOCKED: FITS EVERYBODY LACE
9:41Video ad · opens a collection pageSee it in Meta's Ad Library
SKIMS
Sponsored ·
Exactly what you needed. Shop our five-star Fits Everybody Lace, now in the sweetest Bubblegum shade.
Shop nowskims.com
SKIMS Lace
9:41Video ad · opens a product pageSee it in Meta's Ad Library
SKIMS
Sponsored ·
Fall-inspired updates to our plush hoodies and sweats just landed. Discover new Cotton Fleece styles for the season ahead.
Shop nowskims.com
SKIMS Cotton Fleece
9:41Carousel ad · opens a collection pageSee it in Meta's Ad Library
9:41skims.comThe collection page one of its ads opens
Spanx ads
Its best ads tell a first-person story or open with a question, then send shoppers to the collection the ad names.
Spanx
Sponsored ·
@spanx giving me the best boost this little booty can get ✨ #spanxpartner
Shop nowspanx.com
SPANXshape® Booty Boost®
9:41Video ad · opens a product pageSee it in Meta's Ad Library
Spanx
Sponsored ·
I love styling outfits for the office, but I’m not willing to compromise on comfort. The @spanx Stretch Twill pants literally feel like loungewear— super soft and stretchy— but give you that tailored style that goes from the office to dinner.
Shop nowspanx.com
SPANXsupersmooth® Stretch Twill
9:41Video ad · opens a product pageSee it in Meta's Ad Library
Spanx
Sponsored ·
An outfit that can do it all?!? Say less 🙌🏻❣️ @spanx #spanxpartner #momootd
Shop nowspanx.com
SPANX BoostUp Collection | Lift, Shape & Enhance | SPANX
9:41Video ad · opens a collection pageSee it in Meta's Ad Library
9:41spanx.comThe product page one of its ads opens
What a store owner can learn
Three moves from SKIMS vs Spanx you can copy without their budget.
1
Neither sells the product people compare
The pages each brand's ads point to most are NikeSKIMS, pajamas, AirEssentials and the sale section. Shapewear brings the searches; the ads sell the rest of the closet.
2
Run drops on top of one standing offer
Many SKIMS ads open with something new, and nearly all carry free shipping over $75. One plain bundle price runs under them: 5 for $35.
3
Make the sale section an evergreen ad
Spanx keeps one ad pointed at its sale section, with the same line across many versions. A sale page that is always stocked can carry an ad for months.
Build the page your ad lands on
Replo builds the page an ad like SKIMS's or Spanx's should open, on your brand and products.
Frequently asked questions
- Is SKIMS or Spanx cheaper?
- SKIMS, for these shorts. On each brand's own site, the SKIMS Seamless Sculpt Mid Thigh Short is $44 and the SPANXsculpt GoFigure Mid-Thigh Short is $64. Spanx's Seamless Power Mid-Thigh Short costs $36.
- What kind of ads do SKIMS and Spanx run?
- SKIMS' ads announce new drops, colors and collections, most with free shipping over $75. Spanx's lean on its sale section and named fabric lines like AirEssentials. Both brands' ads are shown above.
- Do SKIMS or Spanx ads offer discounts?
- Mostly Spanx. Its sale ads lead with "Up to 80% Off Sale Styles". Nearly every SKIMS ad mentions free shipping over $75, and a few name a markdown or a bundle price.
- Where do SKIMS and Spanx ads send shoppers?
- Almost always to collection pages. SKIMS' top page is NikeSKIMS; Spanx's are AirEssentials and its sale section.
Keep exploring
Prices and claims are quoted from each brand's own product page, which we captured.
