Guide
See any competitor's ads, free
Every ad on Facebook, Instagram and Google is public, and on TikTok in Europe. Here's where to look and what to read.
The short answer
Search the brand in Meta's Ad Library for its Facebook and Instagram ads, in Google's Ads Transparency Center for search, YouTube and display ads, and in TikTok's ad library for ads shown in Europe. All three are free. Then read four things: how long each ad has run, how many versions repeat it, the offer and the page it sends shoppers to.
Three free libraries, step by step
Each one shows a single advertiser at a time. Search the brand, then filter to what's running now.
Meta Ad Library
Facebook, Instagram and Meta's other apps
Set the country and choose All ads
Search the brand and pick its page
Filter to active ads
Open an ad for its start date
Every ad running now, with the day it started and how many versions share it.
Missing: No spend except on political ads, and one brand per search.
Open Meta Ad LibraryGoogle Ads Transparency Center
Google Search, YouTube, Display and Shopping
Search the brand or its website
Set the region and date range
Filter by format: text, image or video
Open an ad for when it last showed
A brand's ads across Google's networks, with the dates and regions they ran.
Missing: No keywords, spend or clicks.
Open Google Ads Transparency CenterTikTok ad library
TikTok ads shown in Europe
Pick a European target country
Set the last shown dates
Search the advertiser's name
Open an ad for its reach and dates
Ads shown in Europe, with first and last shown dates and reach.
Missing: Ads shown only in the US. TikTok's Top Ads shows a curated set instead.
Open TikTok ad library
Four things to read in every ad
A list of ads tells you little. These four tell you what's working for them.
Days live
Brands switch off ads that lose money. Months live means it still pays.
Repeated versions
Many live ads with the same words means the brand is scaling it.
The offer
Write down the price, bundle, gift or guarantee, word for word.
The landing page
A quiz, an offer page or a product page each tells you what converts.
Replo puts four brands' offers on one timeline, so the deepest discount stands out.
Four brands' ads, read for you
Each brand's longest-running live Meta ad, and the page it sends shoppers to, captured on a phone.
- longest-running ad here (OluKai)
- 358 days
longest-running ad here (OluKai)
- live Meta ads from AG1
- Over 510
live Meta ads from AG1
- live Meta ads from Seed
- Over 490
live Meta ads from Seed
- live Meta ads from Thursday Boots
- Over 1,300
live Meta ads from Thursday Boots
Two supplement brands, two ways to sell
AG1 sends its longest-running ad to an offer page that stacks free gifts. Seed sends almost everything to a quiz.
AG1: over 510 live ads
“💪 90 Days of AG1. Lock In. Level Up. AG1 is a daily, drinkable multivitamin with probiotics and nutrients that support energy, immunity, and gut health. Strong habits create stronger results.”
It sells a 90-day habit, not a scoop, and the page answers with free gifts and a 90-day guarantee above the fold.
139 days live · Carousel · Contrarian hook · Lands on an offer page
See it in Meta's Ad Library
Offer page · over 30 live ads link here
Seed: over 490 live ads
“DS-01® uses unique ViaCap® technology designed to ensure probiotics make it to your colon alive.”
The ad makes one claim about how the capsule works. The quiz does the selling and pays 25% off for finishing it.
331 days live · Carousel · Bold claim hook · Lands on a quiz
See it in Meta's Ad Library
Quiz · over 460 live ads link here
Two footwear brands, two speeds
Thursday keeps its ads running for weeks. OluKai launches constantly but keeps one evergreen promise live all year.
Thursday Boots: over 1,300 live ads
“Thursday Boots! ☑️ Comfortable, Versatile, & Durable 📦 Free Shipping & Returns”
One line of promises and free returns, sent to a collection so shoppers pick the style themselves.
200 days live · Carousel · Bold claim hook · Lands on a collection page
See it in Meta's Ad Library
Collection page · over 30 live ads link here
OluKai: over 1,300 live ads
“Experience unmatched comfort & style with OluKai. All orders receive 1-year guarantee + worry-free 30-day returns & exchanges!”
Comfort, a one-year guarantee and easy returns. Most of OluKai's other ads go to single product pages instead.
358 days live · Carousel · Product showcase hook · Lands on a homepage
See it in Meta's Ad Library
Homepage · 15 live ads link here
See more brands on Facebook ad examples, each with its longest-running ad and top landing pages.
What Replo adds to the free libraries
The libraries show one brand at a time. Replo's ad research reads a whole category and follows every ad to its page.
Covers today
- Live Meta ads, longest-running first
- The landing page behind each ad
- Offers and hooks pulled from each ad
- Brands you haven't found yet
- Your own page, built from it
Doesn't cover yet
- TikTok, Google or YouTube ads
- Ad spend or engagement figures
- Full research inside the Replo app
Replo reads four brands' live Meta ads and grades each one, the way it reads any competitor you name.
Ad research runs in Claude and ChatGPT through the Replo plugin today, and is in early access inside Replo. See competitor ad research for plans, or how it compares in AdSpy alternatives.
Competitor ad questions
- How can I see my competitors' ads for free?
- Search the brand in Meta's Ad Library for Facebook and Instagram, Google's Ads Transparency Center for search and YouTube, and TikTok's ad library for ads shown in Europe. All three are free and need no account. Each shows one advertiser at a time.
- How do I see a competitor's Facebook ads?
- Open Meta's Ad Library, set your country and All ads, then search the brand and pick its page. You'll see every ad it runs now, the day each started, and how many versions share the same copy. Open an ad to see where it links.
- Can I see how much a competitor spends on ads?
- No, not for product ads. Meta shows spend only for political and social issue ads, and Google and TikTok show none. Paid spy tools estimate spend, but they're estimates. How long an ad has run is the best public sign that it pays.
- Can I see a competitor's TikTok ads in the US?
- Not fully. TikTok's ad library covers ads shown in Europe, and Creative Center's Top Ads shows a curated set of high-performing ads, not every ad a brand runs. Paid tools like Pipiads track more. Our AdSpy alternatives page compares them.
- Is it legal to copy a competitor's ad?
- Studying ads is fine; copying them isn't. Their images, video and words are theirs. Note the structure, the offer and the page type, then write your own. Comparative ads that name a rival must be truthful and backed by evidence.
Brands shown are not affiliated with Replo.
